Media Matters Bootcamp may 2012
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- 1. Online Marketing Bootcamp 17th May
2012www.mediamatters-pr.co.uk
- 2. Today Facebook Google+ Pinterest Google
searchwww.mediamatters-pr.co.uk
- 3. Timeline introduced to all business pages from 31st March
2012 More emphasis on visual content Cover
photowww.mediamatters-pr.co.uk
- 4. Private messaging Pinning content Change in
tabswww.mediamatters-pr.co.uk
- 5. Coverpicture Message option Profile Timeline picture Tabs
www.mediamatters-pr.co.uk
- 6. www.mediamatters-pr.co.uk
- 7. Application page width is now 810
pixelswww.mediamatters-pr.co.uk
- 8. www.mediamatters-pr.co.uk
- 9. Business Tips Use the cover to profile your brand Empasise
content in line with marketing campaigns Watch for messages Update
custom tabs and use for promotionswww.mediamatters-pr.co.uk
- 10. www.mediamatters-pr.co.uk
- 11. Layout and cover photo changed Promotional messages
Trending topics introducedwww.mediamatters-pr.co.uk
- 12.
https://plus.google.com/u/1/109525300902232636271/postsCoverpicture
Profile picturePhotos&videosLeftnavigation
www.mediamatters-pr.co.uk
- 13. Trending topicswww.mediamatters-pr.co.uk
- 14. www.mediamatters-pr.co.uk
- 15. www.mediamatters-pr.co.uk
- 16. 13 million users in 10 months worldwide Average user age on
the UK is 25 34 UK users around 250,000 UK users 56% male whereas
US 83% female www.pinterest.comwww.mediamatters-pr.co.uk
- 17. What is Pinterest? Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share all the beautiful things you
find on the web. People use pinboards to plan their weddings,
decorate their homes, and organize their favorite recipes. Best of
all, you can browse pinboards created by other people. Browsing
pinboards is a fun way to discover new things and get inspiration
from people who share your interests.www.mediamatters-pr.co.uk
- 18.
http://pinterest.com/mashable/www.mediamatters-pr.co.uk
- 19. http://pinterest.com/asos/www.mediamatters-pr.co.uk
- 20. www.mediamatters-pr.co.uk
- 21. Source: ComScorewww.mediamatters-pr.co.uk
- 22. Source: ComScorewww.mediamatters-pr.co.uk
- 23.
https://pinterest.com/about/goodies/www.mediamatters-pr.co.uk
- 24. Pinterest for business Retail product Add Pinterest follow
or pin it button Link to Twitter for brand Crowd-sourcing Links
back to your websitewww.mediamatters-pr.co.uk
- 25. Suggested sectors Clothing Health care Food/drinks,
Personal care especially recipe-driven Home improvement/DIY
accessories Architecture Pets Interior design Kids products/toys
Wedding themed Travel Technology
Sportswww.mediamatters-pr.co.uk
- 26. www.mediamatters-pr.co.uk
- 27. Google search updatewww.mediamatters-pr.co.uk
- 28. Penguin update April 2012 Focus on bad links Authority
websites more trusted than ever Anchor text change Targets sites
with no or low quality contentwww.mediamatters-pr.co.uk
- 29. Penguin update continued Impacts around 3% of searched
compared to 12% impacted by Panda Building on Panda update Authors
become important for articles and
blogswww.mediamatters-pr.co.uk
- 30. What can you do? Check Google webmaster tools for bad- link
messages Focus on good, quality content Check your back-links
Generate links through genuine social content and online
PRwww.mediamatters-pr.co.uk
- 31. www.mediamatters-pr.co.uk
- 32. Online Marketing Bootcamp 17th May
2012www.mediamatters-pr.co.uk