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In this presentation, Shawn shares some of the most important strategies for building a successful membership site, including lessons he learned the hard way while building WP101.com, his popular community for WordPress beginners. Or, as he puts it, “Things I wish I’d known before I built my first membership site.”
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MEMBERSHIP SITES 101
WHAT I WISH I’D KNOWN BEFORE I BUILT MY FIRST MEMBERSHIP SITE
YOU DOWN WIT’ O.P.E.?
Q: How do you validate an idea for a membership site?
“Don’t waste time answering questions that aren’t being asked.”
Q: How do I actually build a membership site?
✓ WordPress ✓ Membership Plugin ✓ Payment Gateway ✓ Email List ✓ Members-Only Forum
The 6th Ingredient: Segmentation
Where everybody knows your name.
Q: How do I protect content for members?
Q: How much should I charge?
✓ Lead with the value of your content. ✓ What would it cost someone to get this otherwise? ✓ How much will it cost to support each member? ✓ Other staff? Operational costs?
Q: How much should I charge?
✓ LTV (Lifetime Value)? ✓ Tiered Memberships? ✓ Free Trials or Samples?
Q: How do I keep members engaged?
Never say…
Q: How do you say goodbye?
Top 3 Tips for Growing Your Membership Site
✓ No-Brainer Pricing
✓ Make them say, “Wow!”
✓ Give them the tools to spread the word.
It’s all about people.
SHAWN & KAY HESKETH AT WORDCAMP AUSTIN, 2013
ABOUT THE PRESENTER
SHAWN HESKETH Creator of WP101.com !
twitter: @leftlane blog: shawnhesketh.com
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