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Establish a Membership Committee
• Identify a Committee Coordinator and Committee Members
• Know in detail (organize in writing) all of your member benefits
• Survey members and non-members
• Identify existing member services that are most used
• Pinpoint members’ top 5 wants/needs from your association
• www.surveymonkey.com
• Keep member recruitment projects manageable
• Select one new initiative to implement
• Set project notification benchmarks
Promotional Membership Materials: 1
• Send a membership “Welcome Packet” within one month of joining or renewal
• Personalized membership card
• Welcome letter
• List of member benefits
• Future events, activities list
• Volunteer, leadership opportunities
• Create a membership brochure detailing all member benefits and services
• Contract services from TCA graphic artist
Promotional Membership Materials: 2
• Develop an annual/quarterly calendar, event mailer
• Send to members and non-members
• Send plain text email updates using TCA email blast affidavit
• www.txca.org/affidavit - at least 14 business days prior to email send
• Send an HTML, image based newsletter
• www.mailchimp.com - send up to 6 emails to 2,000 contacts each month for free
• Create quick ads OR info flyers to promote CEU events
• www.recitethis.com
Develop a NEW Website
• Identify one Webmaster
• Use the new TCA website template (w/photo sliders)
• Create a Chapter website - www.txca.org/chapterwebsite
• Update an existing website - www.txca.org/webupdate
• Establish a website map and set of 2-3 theme colors
• Use TCA’s suggested launch pages
• Provide useful, helpful content
• Consider developing or updating a logo
• Set a review schedule to keep content fresh
Enhance an EXISTING Website
• Collect membership dues online
• Use meeting and event photos to personalize the site, engage members
• ESX Flex Slider tool displays a rotating series of images
• Create a free, 30 sec. video and image based video
• www.animoto.com
• Create a free, 5 minute illustration based video
• www.powtoon.com
• Feature one of TCA’s PSAs on your homepage
• 30 sec. TV
• 5 radio - Drug Abuse, Suicide, Domestic Violence, Critical Times, Breaking Point
YOUR: Professional Development Events: 1
• Host a workshop, learning institute or conference
• Make your event a “must attend”
• Offer credible speakers, timely unique topics
• Discounted, or free rates for members
• Promote event in local newspaper calendar listings, TCA eUpdates
• Have leadership wear logo pins, distribute free swag
• Collect email and contact information for all attendees
• Apply for a $500 TCA Professional Development Grant to help cover keynote speaker costs
YOUR: Professional Development Events: 2
• Send plain text event reminders using TCA email blast affidavit
• www.txca.org/affidavit - at least 14 business days prior to send
• Host Awards Ceremony to recognize outstanding members
• Survey attendees for satisfaction metric, future planning
• Divisions may submit meeting assistance requests
• wwww.txca.org/meeting - at least 30 business days prior to event
THEIR: Professional Development Events
• Promote membership at other CEU events as an Exhibitor
• Use TEA calendar listings to identify possible events
• www.tea.state.tx.us/TEA_Events_Calendar.aspx
• Use the State Board of Exaiminers to identify other professional associations, non-profit calendars
• Create a booth banner-sign OR pop-up display
• www.fastsigns.com
• Staff the booth with engaging members, leadership
• Be sure to schedule shifts
• Distribute promotional membership materials, free swag
• Host a photo booth with your computer
• www.sparkbooth.com
Create an HTML Newsletter Campaign
• Identify an Executive Editor and Associate Editors
• Establish a schedule to solicit, edit and publish articles
• Contract TCA’s graphic artist to develop a print newsletter
• Send an HTML newsletter
• www.mailchimp.com - send up to 6 emails to 2,000 contacts each month for free
• Find inexpensive, royalty free images and graphics
• www.123rf.com • www.123rf.com/freeimages.php
• www.graphicriver.net • www.office.com
• Feature interviews with outstanding members
• Share research, discuss timely news
• Start an advocacy column
• Include meeting minutes, photos
Host a Membership Drive
• List swap, for free with National Divisions
• Access the State Board of Exaiminers rosters
• www.dshs.state.tx.us/counselor/lpc_rosters.shtm
• www.dshs.state.tx.us/mft/mft_rosters.shtm
• Member recruitment contests
• Each One, Bring One goal
• Bring in 5, Receive a free membership
• Focus on diversity, new outreach
• Make personal courtesy calls to non-renewals
• Send “Reminder to Renew” emails before membership lapses
• Engage colleagues on Social Media
• TCA policy in Governance manual, plans for FY2015
Community Involvement
• Sponsor or participate in community events
• Mental health screenings
• Anti-bullying assemblies
• Family outdoor movie night
• Participate in area college career days
• Offer scholarships for graduate students
• Offer educational grants for workshop, conference attendance
• Engage the media
• Submit PSAs
• Write editorials on community impact issues
• Submit calendar listings for local events
• Share Press Releases for award winners, CEU events, community engagement activities
Outline Your FY2015 Membership Recruitment
Goals• What services does my association provide to
members?
• What are my association’s strengths?
• What are my member’s main needs?
• Can I even reasonably answer the questions above?
• What services can I offer that provide value to my members and establish credibility for the association?
• What member service(s) do I want to see flourish within my association?
• Remember, keep it reasonable! Select only one.