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Irish market research forecasts that €800 million worth of transactions will be conducted through mobile devices in 2012. As smartphones adoption continues to rise, the demand for the development of mobile applications is enormous. But what are the implications for a project manager working on app projects? How relevant is planning in iterations and launching with a minimal viable product (MVP)? In this presentation, Roland shows pitfalls when it comes to mobile app development and demonstrates how elements of Agile Project Management can support the success of mobile apps. Roland is the founder of mApps.ie, a consultancy company that creates mobile apps. He also co-founded AppKickr to deliver affordable mobile apps to SMEs. This talk was part of the PMI Ireland Event about Mobile Apps and Agile on May 2012.
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Mobile Apps - Why Agile Project Management Matters
Roland Gropmair, PMP
Monday 18 June 12
Agenda
• Introduction
•Mobile Apps and Project Managers
•Mobile Apps and Agile
• Apps for Enterprise
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About Me
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http://mashable.com/2012/02/07/app-economy-boosts-job-growth/
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315 millioniOS Devices
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25 billioniOS Apps downloaded
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550,000iOS Apps available
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$4 billion
http://www.apple.com/pr/library/2012/03/05Apples-App-Store-Downloads-Top-25-Billion.html
Amount paid to Apple developers
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Another huge success - the game Tiny Wings
But is that the norm, or the exception?
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http://en.wikipedia.org/wiki/Levi_Strauss
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http://www.myjewelrybox.com/articles/3_great_gold_rush_adventures/
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Typical Project Team
Project Owner
Mobile App Developer
Designer UX
Backend Developer
Project Manager
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PMBOK Knowledge Areas
• Integration Management
•
• Time Management
• Cost Management
• Quality Management
• Human Resource Management
• Communications Management
• Risk Management
• Procurement Management
• Scope Management
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My Lessons Learned
•App Store approval
• ‘Prototype’ vs. ‘App Store ready app’
•Network offline
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Plan for Phases
Loop
Launch Listen
‘Four Ls’ ™RG
Labour
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MVP
Minimal Viable Product
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‘If you are not embarrassed, you have waited too long...’
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Software Engineering
http://en.wikipedia.org/wiki/Waterfall_model
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Agile Method
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Development Process
• Sprints, daily stand-ups
• Source code control
• Testing: dedicated team, test book
• Project Manager, Steering Committee
• International teams
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Case Studies - Iterations
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http://gizmodo.com/5084887/gizmodos-20-essential-iphone-apps
AOL Radio in 2008
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Foursquare in 2009
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2010
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Xcode
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Xcode
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Xcode
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Apps for Enterprise
What’s your mobile strategy?
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Gartner: Top 10 Strategic Technologies for 2012
http://www.gartner.com/it/page.jsp?id=1826214
‘Enterprises will have to come up with two mobile strategies – one to address the business to employee (B2E) scenario and one to address the business to consumer (B2C) scenario.‘
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Percentage of mobile Web users who never or infrequently use the desktop Web
US: 25%
UK: 22%
http://mobithinking.com/mobile-research-casestudy
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Mobile Website vs. Apps
•Mobile Website runs in the browser - optimized for mobile
•Mobile App runs on the device - on the device OS. Distributed via the App Store
•Mobile website usually easier & cheaper
• Suggestion: serve new users with mobile website; existing customers with mobile app
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Case Studies
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Summary
• Gold rush over - still opportunities
• Especially for Project Managers!
• Remember iterations: Agile MVP Four-Ls
• Enterprise - Huge Potential
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MOBILE APPLICATIONS
Roland Gropmair, PMP
roland@AppKickr.com roland@mApps.ie
Monday 18 June 12
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