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Topic: Mobisoko - An Application Market Place for Africa Speaker: Michael Wakahe, Director, Shujaa Solutions Ltd Date: Nov 2nd 2011 Venue: Oshwal Centre, Nairobi, Kenya
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Mobisoko: An Application Market Place for Africa
Presented at:AITEC East Africa Summit Nairobi, Nov.
2011
ByMichael Wakahe
Copyright © Mobisoko 2011. All Rights Reserved.
Table of Contents
About Initiative
Market Research
App Store Components
Business Model & Benefits
Future Milestones
Copyright © Mobisoko 2011. All Rights Reserved.
About Initiative
Mobile Application Distribution
Localization for Africa
Mobile software agnostic
Operator agnostic
Copyright © Mobisoko 2011. All Rights Reserved.
About Initiative
Foreign based app stores not
synonymous with locals
Account Creation & Billing in foreign
currency
Operators create “walled garden”
Complex operator product
development
Copyright © Mobisoko 2011. All Rights Reserved.
Source: Stratsis Incite
Copyright © Mobisoko 2011. All Rights Reserved.
Market Research
Market Research
Copyright © Mobisoko 2011. All Rights Reserved.
Market Research
Copyright © Mobisoko 2011. All Rights Reserved.
App Store Main Components
Web & WAP interface
SMS & USSD interface
Developer Profile
Administrative Control Panel
Copyright © Mobisoko 2011. All Rights Reserved.
App Store Auxilliary Components
Documentation - Guides, EULA,
Policies
Social Media
Customer Relationship Management
Reporting & Statistics
Copyright © Mobisoko 2011. All Rights Reserved.
Interface Components
Select by Top 10, Latest
Select by Genre
Select by Phone Model
Feedback
Copyright © Mobisoko 2011. All Rights Reserved.
Business Models
Freemium
In-App Billing - SMS & Mobile Ads
Revenue share on SMS
Copyright © Mobisoko 2011. All Rights Reserved.
Business Models
Charge for Campaigns
Integration with billing systems
Copyright © Mobisoko 2011. All Rights Reserved.
Auxilliary Benefits of Initiative
Employment - Kazi kwa Vijana
Local content disbursement
Kenya & Africa as an ICT destination
Research for hardware vendors, operators,
advertisers & others
Promoting local talentCopyright © Mobisoko 2011. All Rights Reserved.
Future Milestones
R&D Web & WAP: < 1 month
R&D SMS & USSD: by Q2 2012
Technical Scaling: Q3 2012 and beyond
Technical scaling includes security, failover & high
availability, language translation, media asset repository*
Some possible auxilliary systems: widget engines,
advertisement engines, RAD tools, content signing,
testing tools and facility, server side hosting, bluetooth
app dispensersCopyright © Mobisoko 2011. All Rights Reserved.
Future Milestones
Collaboration with learning institutions
Publicity events e.g. Mobile Monday at iHub
Invite for general collaboration - advertisers, big game
developers e.g. Angry Birds, operators, billing systems,
business people
Campaigns across EA then Africa
Promotional activities e.g. competitions, boot camps,
media features, advertisement on paraphernalia
Copyright © Mobisoko 2011. All Rights Reserved.
Contacts
Team members:
Juliana Rotich
Kipchumba Koimett
Michael Wakahe
Mulumba M. Lwatula
Tim Kamau
Copyright © Mobisoko 2011. All Rights Reserved.
Email: info@mobisoko.comThank You!
Copyright © Mobisoko 2011. All Rights Reserved.
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