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1Copyright © 2014 Tech Mahindra. All rights reserved. 1
2Copyright © 2014 Tech Mahindra. All rights reserved.
AfricaThe "Opportunity" Land
3Copyright © 2014 Tech Mahindra. All rights reserved.
Africa: its SERIOUSLY big
4Copyright © 2014 Tech Mahindra. All rights reserved.
Some big numbers in Africa: The mobile phone sector presents one of the biggest growth areas
$ 1.6 trillion Africa’s collective GDP in 2008, roughly equal to Brazil’s or Russia
$860 billion Africa’s combined consumer spending in 2008
316 million the number of new mobile phone subscribers signed up in Africa since 2000 (more than the entire US population )
52 the number of African cities with more than 1 million people each
20 the number of African companies with revenues of at least $3 billion
1.1 billion the number of Africans of working age in 2040
The continent will be home to one in five of the planet’s young people
and its labour force will be the largest in the world, topping both
China and India. On average, African workers are currently less than
half as expensive as their counterparts in Central Asia, Latin America
and Eastern Europe
Africa’s economic growth accelerated after 2000, making it the world’s third-fastest Growing region
5Copyright © 2014 Tech Mahindra. All rights reserved.
"The mobile phone revolution continues," says a UN report charting the phenomenon that has transformed
commerce, healthcare and social lives across the planet. Mobile subscriptions in Africa rose from 54m to
almost 350m between 2003 and 2008, the quickest growth in the world….
• driven by low penetration of fixed line (only at 2.8%)• defied hostile environments e.g. war – Somalia, Liberia etc• cheaper to invest in vs. landlines (cheap handset & airtime options – e.g.
Safaricom offers USD 20)• traverses rural geographies unreached before• not hindered by lack of electricity• opened up internet access through phone (higher in Africa vs. world)• network expansion will open up more and more opportunities
….massive REACH, easier communication, increased internet access, new channel >> new ways of delivering
marketing mix including communication
Growth of mobile telephony
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Cable plans are already providing mobile & computer connectivity for Africa
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Tech Mahindra’s presence in Africa
Presence in 44 countries in Africa
2500+ staff across more than 20 nationalities
Serving some 400 million plus end customers
Serving sectors including
– Banking
– Telecom
– Retail
– Oil & Gas
Airtel Money Managed operations handing Daily transactions volume
on Airtel Money is around 1.6 million and uptime over 99%
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Opportunities in Africa
Humongous opportunities exist across Africa…
The premise is to fulfill the basic needs such as:
– Finance
– Education, and
– Governance
And to serve the large number of SMB
Although the challenge is to Adapt to Africa!
9Copyright © 2014 Tech Mahindra. All rights reserved.
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