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A Digital A Digital Diet for Diet for BusinessBusinessManaging Managing technology in a technology in a connected world connected world and understanding and understanding your consumer’s your consumer’s behaviorbehavior
10% of people under 25 say: 10% of people under 25 say: itit’’s OK to be interrupted s OK to be interrupted
during sexduring sex
90% of our media consumption 90% of our media consumption happens through a screenhappens through a screen
Mobile phones & tablets account Mobile phones & tablets account for growing amount of internet for growing amount of internet
traffictraffic
Sequential usage requires that Sequential usage requires that businesses enable seamless cross-businesses enable seamless cross-
device experiencesdevice experiences
Don’t limit conversion goals to Don’t limit conversion goals to one placeone place
LG STUDY LG STUDY LOOKING AT LOOKING AT DEPENDENCEDEPENDENCE
LG STUDY LG STUDY LOOKING AT LOOKING AT DEPENDENCEDEPENDENCE
LG STUDY LG STUDY LOOKING AT LOOKING AT DEPENDENCEDEPENDENCE
LG STUDY LG STUDY LOOKING AT LOOKING AT DEPENDENCEDEPENDENCE
1: Phone 1: Phone stackstack
2: Device-free 2: Device-free meetingsmeetings
3: No smartphone 3: No smartphone bedroombedroom
Insomnia can cost $2,280 Insomnia can cost $2,280 in lost productivity per in lost productivity per American worker each yearAmerican worker each year
Screen’s blue light can Screen’s blue light can interfere with sleep interfere with sleep
receptors and interrupt receptors and interrupt circadian rhythmscircadian rhythms
Love your technology … Love your technology … just not just not unconditionally!unconditionally!
thedigitaldietbook.thedigitaldietbook.comcom
[email protected]@gmail.coml.com
+danielsieberg+danielsieberg@siebergd@siebergd
