NoSQL for the SQL Server Pro

NoSQL for the DBA

Lynn Langit

April 2013 – Big Data Tech Con

Data Expertise / Lynn Langit

• Industry awards– Microsoft – MVP for SQL Server – Google – GDE for Cloud Platform– 10Gen – Master for MongoDB

• Practicing Architect• Technical author / trainer

– Pluralsight – Google Cloud Series– DevelopMentor – SQL Server Series – 2 books on SQL Server BI– Cloudera trainer (certified)

• Former MSFT FTE– 4 years

but first…

Business Intelligence to BigData

What is the relationship?

Business Intelligence NoSQL ????

“The Past” BI = Effective Reports

Data optimized for Static READING

BI = Optimized RDBMS

SQL queries & Data Stored on disk

BI = OLAP Cubes storage

BI = OLAP Cubes clients

BI = Transactional Data

• What happened?• Why did that happen?• Decision Support Systems

Collecting Transactional

data

So Why Change?

EnterBig Data

Q: What is it?

A: Your Data, plus more data….

BigData Pipeline - STEP 1 – Acquire

AcquireProcess

StoreQuery & Mine

Visualize

Big Data – an example from weather

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Big Data – an example from weather

• Source Data• National weather data• Satellite data• Airplanes with sensors• Sensors on boats• Sensors in the ocean• Sensors on the ground• Historical Data• Social Media

• Results• More accurate predictions

• Tsunami• Tornado

Big Data – an example from health care

• Medical records• Regular• Emergency• Genetic data – 23andMe

• Food data • SparkPeople

• Purchasing • Grocery card• credit card

• Search – Google• Social media

• Twitter• Facebook

• Exercise • Nike Fuel Band• Kinect• Location - phone

BigData = ‘Next State’ Questions

• What could happen?• Why didn’t this happen?• When will the next new thing

happen?• What will the next new thing be?• What happens?

Collecting Behavioral

data

12:00 12:30 1:00 1:30 2:00 2:300

500

1000

1500

2000

2500

Key Monitoring

Sensor Readings

Other Behavioral data

What is the reality of personalized medicine?

BigData and Verticals• Retail• Manufacturing• Health Care• Banking• Education

Collecting BigData• Sensors everywhere• Structured, Semi-structured, Unstructured vs. Data

Standards• M2M• Public Datasets

– Freebase– Azure DataMarket– Hillary Mason’s list

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DEMO – Hilary Mason’s Datasets• Who is Hilary Mason and why do you care

about her datasets?• How do you get her datasets?• What do you do with her datasets?

Collecting Data – a note about Faces

• Facial recognition• Voice recognition• Gesture capture and analysis

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Petabytesof

Big Data

Big Data at Apple

Big Data in India

Update: “The total number of AADHAARs issued as of 24-Mar-2013 is over 304 million. This is more than 25% of the population of India.”

BigData Pipeline – STEP 5 - Visualize

AcquireProcess

StoreQuery & Mine

Visualize

DEMO - Visualizing Big Data: Wind Map

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Demo - Visualizing Big Data – D3

27

BigData Pipeline – STEP 2 - Process

AcquireProcess

StoreQuery & Mine

Visualize

How do you clean up the mess?

• Data Hygiene• Data Scrubbing• Data Sprawl• The true cost of data• …and what about data integrity?• …and security?• …should your data be in the cloud?

Is NoSQL just Hadoop?

HUGE Hype factor since 2011

Apache Hadoop • a software framework that supports data-intensive 

distributed applications • under a free license enables applications to work with thousands of

nodes and petabytes of data • was inspired by Google's MapReduce and Google File System (GFS)

papers

What is the relationship?

NoSQL Hadoop ??? BigData

Hadoop in the Enterprise

How you ‘get’ Hadoop

• roll your own

Open source

• Cloudera• MapR• Hortonworks• More…

Commercial distribution

• AWS

Rent it via the cloud

Demo – Get and Use Cloudera CDH4 VM

Working with Hadoop

About Hadoop MapReduce

Image from - https://developers.google.com/appengine/docs/python/images/mapreduce_mapshuffle.png

Demo - HDInsight – MapReduce w/Java

Demo - HDInsight – MapReduce w/ Hive

Example Comparison: RDBMS vs. Hadoop

Traditional RDBMS Hadoop / MapReduce

Data Size Gigabytes (Terabytes) Petabytes and greater

Access Interactive and Batch Batch – NOT Interactive

Updates Read / Write many times Write once, Read many times

Structure Static Schema Dynamic Schema

Integrity High (ACID) Low

Scaling Nonlinear Linear

Query Response Time

Can be near immediate Has latency (due to batch processing)

BigData Pipeline STEP 3 – Store

AcquireProcess

StoreQuery & Mine

Visualize

“Small” BigData vs. “Big” BigData

Hadoop

NoSQL

RDBMS

The reality…two pivots

Storage Methods• SQL (RDBMS) • NoSQL or Hadoop

Storage Locations• On premises • Cloud-hosted

Cloud-hosted NoSQL up to 50x CHEAPER

So many NoSQL options• More than just the Elephant in the room• Over 120+ types of NoSQL databases

Flavors of NoSQLKey/ValueVolatile

Key/valuePersistent

Wide-Column Document Graph

Key / Value Database• Just keys and values

– No schema• Persistent or Volatile• Examples

– AWS Dynamo DB– Riak

DEMO - AWS DynamoDB

• Key/Value store on the AWS cloud

NoSQL BLOB Storage Buckets in the Cloud

• Amazon – S3 or Glacier• Google – Cloud Storage• Microsoft Azure BLOBS• Others

– Dropbox– Box– More…

DEMO - Battle of the Buckets

• Google Cloud Storage VS.• Windows Azure BLOBS VS.• AWS S3 / Glacier

Column Database

• Wide, sparse column sets• Schema-light

• Examples:– Cassandra– HBase w/Hadoop– BigTable– GAE HR DS

Types of Column Databases

• Column-families– Non-relational– Sparse– Examples:

• HBase• Cassandra• xVelocity (SQL 2012 Tabular)

• Column-stores– Relational– Dense– Example:

• SQL Server 2012 – Columnstore index

DEMO – SQL Server ‘NoSQL’

• SQL Server 2012 Columnstore Index• SQL Server 2012 Tabular Model (SSAS)

Document Database (Mongo DB)• document-oriented (collection of

JSON documents) w/semi structured data– Encodings include BSON, JSON, XML…

• binary forms – PDF, Microsoft Office documents --

Word, Excel…)

• Examples:– MongoDB– Couchbase

Demo - Mongo DB

Graph Databases

• a lot of many-to-many relationships• recursive self-joins • when your primary objective is quickly

finding connections, patterns and relationships between the objects within lots of data

• Examples:– Neo4J– Google Freebase

DEMO – Neo4J

CAP Theorem applied = ‘how big is it?’

• CA = RDBMS– Highly-available consistency

– Ex. SQL Server• CP = NoSQL

– Enforced consistency– Ex. Hadoop

• AP = NoSQL– Eventual consistency– Ex. MongoDB

“Small” BigData vs. “Big” BigData

Hadoop

Key/Value or Column

Document or Graph

RDBMS

Cloud-hosted RDBMS

• AWS RDS – SQL Server, mySQL, Oracle– Medium cost– Solid feature set, i.e.

backup, snapshot– Use existing tooling

• Google – mySQL– Lowest cost– Most limited RDBMS

functionality• Microsoft – SQLAzure

– Highest cost

DEMO - AWS RDS

• SQL Server, MySQL or Oracle• Essential to understand pricing models

Image - http://blog.outsourcing-partners.com/wp-content/uploads/2012/10/performance.png

NoSQL Applied

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Log

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ColumnstoreHBase

Key/ValueDynamoDB

DocumentMongoDB

GraphNeo4j

RDBMSSQL Server

Cloud Offerings– RDBMS AND NoSQL

AWS Google Microsoft

RDBMS RDS – all major mySQL SQL Azure

NoSQL buckets S3 or Glacier Cloud Storage Azure Blobs

NoSQL Key-Value DynamoDB H/R Data on GAE Azure Tables

Streaming ML or (Mahout)

Custom EC2 Prospective Search &Prediction API

StreamInsight

NoSQL Document or Graph

MongoDB on EC2 Freebase MongoDB on Windows Azure

NoSQL – ColumnHadoop (HBase)

Elastic MapReduce using S3 & EC2

none HDInsight

Dremel/Warehousing

RedShift BigQuery none

BigData Pipeline STEP 4 – Query

AcquireProcess

StoreQuery & Mine

Visualize

Alw

ays

Map

Redu

ce?

Data Scientists and Languages

Karmasphere Studio for AWS

Can Excel help?

• Connector to Hadoop• Data Explorer• Data Quality Services• Master Data Services• Integration with Azure Data Market• Visualize with PowerView• Data Mining w/Predixion

Demo - Hadoop Connector to Excel

Google BigQuery w/Excel

• Hadoop-like (Dremel) based service• For massive amounts of data• SQL-like query language

DEMO - Google BigQuery• Hadoop-like (Dremel) based service• For massive amounts of data• SQL-like query language

Dremel Realized => Impala

• Interactive Hadoop?

Other types of cloud data services

Hosting public datasets• Pay to read• Earn revenue by offering for

read

Cleaning / matching (your) data • ETL – Microsoft Data

Explorer, Google Refine• Data Quality – Windows

Azure Data Market, InfoChimps, DataMarket.com

NoSQL To-Do ListUnderstand CAP & types of NoSQL databases• Use NoSQL when business needs designate• Use the right type of NoSQL for your business problem

Try out NoSQL on the cloud• Quick and cheap for behavioral data• Mashup cloud datasets• Good for specialized use cases, i.e. dev, test , training environments

Learn noSQL access technologies• New query languages, i.e. MapReduce, R, Infer.NET • New query tools (vendor-specific) – Google Refine, Amazon

Karmasphere, Microsoft Excel connectors, etc…

The Changing Data Landscape

NoSQLRDBMS

OtherServices

www.TeachingKidsProgramming.org• Free Courseware ( • Do a Recipe Teach a Kid (Ages 10 ++)• Java or Microsoft SmallBasic TKP site• C# via Pluralsight

• recipes)

Toward Data Craftsmanship…

Follow me @LynnLangit

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Hire me• To help build your BI/Big Data solution• To teach your team next gen BI• To learn more about using NoSQL solutions