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www.nutshell-live.com
Cracking Innovative Ideas
Gavin Johnson August 2012
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Stifling ideas
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Liberating Ideas
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Media Agency using Nutshell
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Media Agency
using Nutshell
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Compelling ideas from publishers
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Media Agency using Nutshell
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Intuitive interface
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Intuitive interface
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Intuitive interface
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Evolving rapidlyFeature Nutshell
1.0Nutshell
2.0
Innovative Nutshell ideas
Engages area
Nutshell publishers
Non-Nutshell subscribers
Multiple files
60mb files
Multiple ideas
Tags
Create personal briefing groups
Brief individuals/when viewed/intentions
Sharing ‘Germination’ area
New centralised brief/ideas area
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New World
• Multiple briefs• Partnerships• Direct feedback• Analytics • Portable & secure• High yield inventory• Commercial advantage
Old World
• Inefficient work process
• Unanswered emails• Unanswered
voicemails• Multiple meetings• Spread thinly• 2%-15%
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Seed Camp Phase
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@nutshellUpdates
Gavin Johnson August 2012
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