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Current situationAutomated translation services:
- Only people understand people.- Do not contextualize correctly.- Misinterprets idioms.
Traditional translation companies:
- Expensive- Inappropriate for small translations.- Commercial relationship
Current situation
Opportunity - Change the translation business.- Make the process of obtaining a translation more user-friendly.- Provide an additional income to those who speak at least two languages.- Job opportunity for amateur translators
¿What is Words4all? - Online platform for translations- Social platform where users and providers of translation services can come together. (Social relationship)- Fully adapted to web 2.0 and integrated with horizontal social networks like Facebook and Twitter.
How does it work if I am a translator?1. Register in Words4All2. Show us what you can do by passing a test3. Get your category range and now you can know what
you'll earn4. Wait for offers or apply for jobs.5. Deliver your translation within the agreed deadline6. Get your money through paypal7. Move up to next category range
How does it work if I need a translation?1. Register in Words4All2. Start by either:
a. Look for translators that fit your needs: languages, technical knowledge, price
ORb. Publish your offer and what you're willing to pay.c. Choose the best for you
3. Get your translation and pay for it4. Rate your translator
Modifications of the original idea after testing our value proposition
- Customer segment
- Privacy and confidentiality
- Pricing
- Translator's technical knowledge
SWOTStrengths
● Social network based relationship between customers and translators
● Quality translations for a competitive price
● Agile business model
Weaknesses
● Important effort in marketing needed
● Model based in our user's trust
Opportunities
● Niche market still to exploit● Market size grows due to
globalization
Threats
● Business competitors ● Unpredictable economy
movements
Market Size (II)- In 2011 the global market for language services was worth USD 31 billion and growing at a rate of 7,41% p.a.- Market has large number of players but we feel that our platform and social approach will attract clients looking for a more personalised service.- We estimate our initial target market to be 0,003% of global market share.
¿Why it's worth pursuing? - It covers a current need.- It will provide income to many people.- Make translations something social and with an human touch.
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