Online fundraising made easy, Dublin

Online Fundraising made easy

December 2013

Marco Kuntze

@kuntze

marco@justgiving.com

www.justgiving.com/charities

To connect every causeto givers who care

12 years 22 Million Users€1.8 Billion raised

€300 Million this year

SHOW YOU

CARE

VICKY RAN ALL WINTER...

AND COMPLETED 26.2MILES

BECAUSE ITS

LESS LONELY

THAN SUFFERING

FROM

ALZHEIMERS

SHOW YOU

CARE

BECAUSE IT LESS

SCARY THAN

BEING

DIAGNOSED WITH

CANCER

http://just.ly/Dublin-Marathon-Photos

www.justgiving.com/en/discover

www.flickr.com/photos/jamescridland/613445810/

REACH: You’ll be where the people are

Reach a global community of supporters and givers

Benefit from word-of-mouth marketing

50% of people on JustGiving find us through social media

Millions of supporters are already on JustGiving

Rich content and stories to share

http://www.flickr.com/photos/41036398@N00/3455272493/

INCOME: You’ll raise more money

People are more generous online

More payment choices (credit card, direct debit,PayPal)

Enable people to give where + when they want (PC, mobile, Facebook etc)

Supporters can give in chosen currencies

Improve cash flow and better return of sponsorship money

http://www.flickr.com/photos/kozumel/2228603119/

EFFICIENT: You’ll save time + admin

Better ROI

Instant reporting and supporter insights

Triggered email alerts (page created, donation received, thanking)

Build relationships from the start (not just when the cash comes in)

Less burden on administration

More secure than cash donations

1. Event fundraising

2. Appeals and Direct Giving

3. In Memory fundraising

4. Company fundraising

5. Social media fundraising

6. Mobile fundraising

Many ways to raise money online

JG event partnerships

Event Fundraising

Public events

Charity organised events

Supporter organised

Appeals Fundraising

Raise money for specific appeal or projects

Show community of givers

Supporters and givers share appeal with their network

www.childsifoundation.org/blog/2010/08/from-joey-with-love/www.youtube.com/watch?v=0izq1pN6Z3E

Public outpouring of grief

In contrast to 2012....

In Memory pages

In Memory pages are

automatically given

a sensitive theme

The page can be shared

on social networks

in a single click

This is where your fundraiser

can tell their story and pay

tribute to a loved one

The name of the person who is

being remembered links through

to a collection page

Your charity features

prominently on the page

Your fundraiser can add updates

)

“In the hospital we just set up a page and that was

it. I really don’t remember doing it. We were kind

of on autopilot but because so many people

asked us what they could do this was the only

thing we could think of”

“The best thing for me was the link with Facebook.

That was the easiest thing”

Company Fundraising

Companies want to:

Showcase their support

Track success

Engage with their staff

Charity opportunities

Extent your corporate partnership

Encourage staff to fundraising for you

The new fundraiser

Social media savvy Mobile user

Smartphone usage in the Vatican

Smartphone usage in Ireland

http://www.thinkwithgoogle.com/mobileplanet

Smartphone usage in Ireland

Irish Smartphone users who’ve made a purchase

2013

4G is coming

% of visits to JustGiving that are from mobile devices

6%

April 2010

15%

April 2011

32%

April 2012

55%

April 2013

70%

April 2014

A *marathon* amount of mobile traffic

Growth of mobile Facebook

Mobile Facebook has overtaken desktop Facebook

Facebook’s (mobile) user stats

May 2013

And it’s still growing...

July 2013

Ok, so why

does that

matter?

Sonny’s law – after every action, share

Registered for an event?

Made a donation?

Signed a petition?

Signed up for newsletter?

Watched a video?

Encourage people to tell their friends

And get them to say WHY their friends will be interested

Timeline integration

Greater context, more reach

Facebook timeline

..

.

and that doesn’t include all the other

ways fundraisers share their story

562 friends view posts on Facebook

160 unique visits to their

fundraising page

14.2 sponsors

One active

fundraiser

Our mobile journey

Jan 2011 July 2012 October 2012

The impact of mobile optimisation

Easier process = more money raised

New mobile social sharing

Mobile users share more

Social begets social

Shared donations that result in another

donation

Shared donations that result in another

share

Slacktivism is a myth

Slacktivism is a myth (especially on mobile)

Mobile usage

will only

increase

Mobile users

share more

Mobile is

social, social is

mobile

How to get started

www.flickr.com/photos/83633410@N07/7658298768

http://www.flickr.com/photos/carolyns-pics/8643426322/

Promote it!

Cover off the basics first:

Your website, emails

Fundraising pack, posters, press

releases and at events – flyers

Then think about:

1. Paid search via Google Grants

2. SEO + link-building

Then think about:

Facebook and Twitter

Your website

Make it easy for people to

give – to you and other

supporters (people like to give

to people)

CHARITY:

Clear donate

button

PEOPLE:

Supporters

raising money

for Tree of Hope

and links to

their fundraising

pages so people

can donate to

them

Your website

Make it easy for people to

give – to you and other

supporters (people like to give

to people)

Make it easy for them to get

to know you and what they

can help you achieve Clear

mission

statement

Facebook

feed shows

the

personality

of your

charity

Your website

Make it easy for people to

give – to you and other

supporters.. People give to

people

Make it easy for them to get

to know you and what they

can help you achieve

Make it easy for them to

find out how to get involved

– inspire them with ideas

Clear instructions

Advice and inspiration

Support your fundraiser

JustGiving lets you know each time that new fundraising page is rated in support of

your charity. We’ll also give you the email address of that new fundraiser

Tree of Hope Children’s Charity uses these emails to contact their new fundraisers and

welcome them to the charity.

The charity sends a welcome email, thanking

the fundraiser for choosing to raise money for

them.

They offer fundraising tips & information on how to

make the most of fundraising page

They also contact the fundraiser when their

activities are finished to say thanks

blog.justgiving.com

facebook.com/justgiving

@justgiving

Join JustGiving at www.justgiving.com/charities