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On Wednesday 4th December we hosted a free seminar in Dublin to share our insights on how online fundraising can boost income for your cause. Raising money online doesn't have to be complicated, and charities of all shapes and sizes can use the internet to increase donations. Read this presentation for lots of top tips on how to get started.
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Online Fundraising made easy
December 2013
Marco Kuntze
@kuntze
www.justgiving.com/charities
To connect every causeto givers who care
12 years 22 Million Users€1.8 Billion raised
€300 Million this year
SHOW YOU
CARE
VICKY RAN ALL WINTER...
AND COMPLETED 26.2MILES
BECAUSE ITS
LESS LONELY
THAN SUFFERING
FROM
ALZHEIMERS
SHOW YOU
CARE
BECAUSE IT LESS
SCARY THAN
BEING
DIAGNOSED WITH
CANCER
http://just.ly/Dublin-Marathon-Photos
www.justgiving.com/en/discover
www.flickr.com/photos/jamescridland/613445810/
REACH: You’ll be where the people are
Reach a global community of supporters and givers
Benefit from word-of-mouth marketing
50% of people on JustGiving find us through social media
Millions of supporters are already on JustGiving
Rich content and stories to share
http://www.flickr.com/photos/41036398@N00/3455272493/
INCOME: You’ll raise more money
People are more generous online
More payment choices (credit card, direct debit,PayPal)
Enable people to give where + when they want (PC, mobile, Facebook etc)
Supporters can give in chosen currencies
Improve cash flow and better return of sponsorship money
http://www.flickr.com/photos/kozumel/2228603119/
EFFICIENT: You’ll save time + admin
Better ROI
Instant reporting and supporter insights
Triggered email alerts (page created, donation received, thanking)
Build relationships from the start (not just when the cash comes in)
Less burden on administration
More secure than cash donations
1. Event fundraising
2. Appeals and Direct Giving
3. In Memory fundraising
4. Company fundraising
5. Social media fundraising
6. Mobile fundraising
Many ways to raise money online
JG event partnerships
Event Fundraising
Public events
Charity organised events
Supporter organised
Appeals Fundraising
Raise money for specific appeal or projects
Show community of givers
Supporters and givers share appeal with their network
www.childsifoundation.org/blog/2010/08/from-joey-with-love/www.youtube.com/watch?v=0izq1pN6Z3E
Public outpouring of grief
In contrast to 2012....
In Memory pages
In Memory pages are
automatically given
a sensitive theme
The page can be shared
on social networks
in a single click
This is where your fundraiser
can tell their story and pay
tribute to a loved one
The name of the person who is
being remembered links through
to a collection page
Your charity features
prominently on the page
Your fundraiser can add updates
)
“In the hospital we just set up a page and that was
it. I really don’t remember doing it. We were kind
of on autopilot but because so many people
asked us what they could do this was the only
thing we could think of”
“The best thing for me was the link with Facebook.
That was the easiest thing”
Company Fundraising
Companies want to:
Showcase their support
Track success
Engage with their staff
Charity opportunities
Extent your corporate partnership
Encourage staff to fundraising for you
The new fundraiser
Social media savvy Mobile user
Smartphone usage in the Vatican
Smartphone usage in Ireland
http://www.thinkwithgoogle.com/mobileplanet
Smartphone usage in Ireland
Irish Smartphone users who’ve made a purchase
2013
4G is coming
% of visits to JustGiving that are from mobile devices
6%
April 2010
15%
April 2011
32%
April 2012
55%
April 2013
70%
April 2014
A *marathon* amount of mobile traffic
Growth of mobile Facebook
Mobile Facebook has overtaken desktop Facebook
Facebook’s (mobile) user stats
May 2013
And it’s still growing...
July 2013
Ok, so why
does that
matter?
Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY their friends will be interested
Timeline integration
Greater context, more reach
Facebook timeline
..
.
and that doesn’t include all the other
ways fundraisers share their story
562 friends view posts on Facebook
160 unique visits to their
fundraising page
14.2 sponsors
One active
fundraiser
Our mobile journey
Jan 2011 July 2012 October 2012
The impact of mobile optimisation
Easier process = more money raised
New mobile social sharing
Mobile users share more
Social begets social
Shared donations that result in another
donation
Shared donations that result in another
share
Slacktivism is a myth
Slacktivism is a myth (especially on mobile)
Mobile usage
will only
increase
Mobile users
share more
Mobile is
social, social is
mobile
How to get started
www.flickr.com/photos/83633410@N07/7658298768
http://www.flickr.com/photos/carolyns-pics/8643426322/
Promote it!
Cover off the basics first:
Your website, emails
Fundraising pack, posters, press
releases and at events – flyers
Then think about:
1. Paid search via Google Grants
2. SEO + link-building
Then think about:
Facebook and Twitter
Your website
Make it easy for people to
give – to you and other
supporters (people like to give
to people)
CHARITY:
Clear donate
button
PEOPLE:
Supporters
raising money
for Tree of Hope
and links to
their fundraising
pages so people
can donate to
them
Your website
Make it easy for people to
give – to you and other
supporters (people like to give
to people)
Make it easy for them to get
to know you and what they
can help you achieve Clear
mission
statement
feed shows
the
personality
of your
charity
Your website
Make it easy for people to
give – to you and other
supporters.. People give to
people
Make it easy for them to get
to know you and what they
can help you achieve
Make it easy for them to
find out how to get involved
– inspire them with ideas
Clear instructions
Advice and inspiration
Support your fundraiser
JustGiving lets you know each time that new fundraising page is rated in support of
your charity. We’ll also give you the email address of that new fundraiser
Tree of Hope Children’s Charity uses these emails to contact their new fundraisers and
welcome them to the charity.
The charity sends a welcome email, thanking
the fundraiser for choosing to raise money for
them.
They offer fundraising tips & information on how to
make the most of fundraising page
They also contact the fundraiser when their
activities are finished to say thanks
blog.justgiving.com
facebook.com/justgiving
@justgiving
Join JustGiving at www.justgiving.com/charities
