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This is a keynote presentation I gave last week in West Virginia to 100 nonprofit leaders. I examine the changing media landscape and how to reach different audiences with your message using social media.
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Backyard Revolution:Ideas and Inspiration for Building Local Support
Sam Davidson – CoolPeopleCare.org
Years it took to reach a market audience of 50 million:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
iPod: 3 Years
2 Years
Newspaper Readership
Newspaper Readership
96% of Generation Y belongs to a social network.
If Facebook were a country,
it would be the fifth largest in the world.
MySpace would be tenth.
Twitter would be 60th.
1 out of 8 couples
who married last
year met online.
1 in 6 college students takes at least one class online.
“We are the third place in the lives of millions of our customers. We are the coffee that brings
people together every day around the world to foster conversation and community.”
A revolution is a movementthat has become mainstream.
More peopledoing more thingsthat become a way of life.
To start arevolution,people must
believe the unbelievable,do the unimaginable,
andbe the impossible.
strangersfriendsdonorsloyal donors
advocates
People:
How wonderfulit is that nobody need wait
a single momentbefore beginning to
improvethe world.
-Anne Frank
Believe the unbelievable:
Believe the unbelievable:
Turn strangers into friends
In this life we cannot do great things.We can only do
smallwith
great love.things
-Mother Teresa
Do the unimaginable:
Do the unimaginable:
Turn friends into donors
Everyonecan be great
because anyonecanserve.
-Martin Luther King, Jr.
Be the impossible:
Be the impossible:
Turn donors into advocates
Monitor the conversation
Listen to the conversation
Participate in the conversation
Shape the conversation
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