Personal Digital Archiving 2011 - Charting Collections of Connections in Social Media

Marc A. SmithChief Social ScientistConnected Action Consulting Groupmarc@connectedaction.nethttp://www.connectedaction.nethttp://www.codeplex.com/nodexl

A project from the Social Media Research Foundation: http://www.smrfoundation.org

Charting Collections of Connections in

Social Media:

Mapping and measuring social

media networks to find key positions

and structures

About Me

Introductions

Marc A. SmithChief Social ScientistConnected Action Consulting Group

Marc@connectedaction.nethttp://www.connectedaction.nethttp://www.codeplex.com/nodexlhttp://www.twitter.com/marc_smithhttp://delicious.com/marc_smith/Paper http://www.flickr.com/photos/marc_smithhttp://www.facebook.com/marc.smith.sociologisthttp://www.linkedin.com/in/marcasmithhttp://www.slideshare.net/Marc_A_Smithhttp://www.smrfoundation.org

Social Media Research Foundation

http://www.flickr.com/photos/library_of_congress/3295494976/sizes/o/in/photostream/

http://www.flickr.com/photos/amycgx/3119640267/

Many archives collect content but not the connections that link them (i.e. tweets but

not follows/followers).

Location, Location, Location

Network of connections among “SharePoint” mentioning Twitter users

Position, Position, Position

Archiving connections is possible -

but few of the resellers or archives of social media

do so.

Does the Library of Congress

have the Links

in addition to theTweets?

There are many kinds of ties….

http://www.flickr.com/photos/stevendepolo/3254238329

“Think Link”Nodes & Edges

Is related to

A BIn and Out Degree

World Wide Web

Each contains one or more social networks

NodeXL: Network Overview, Discovery and Exploration for Excel

Leverage spreadsheet for storage of edge and vertex data

http://www.codeplex.com/nodexl

For GraphML

Social Media Research FoundationOpen Tools, Open Data, Open Scholarship

Social Media Research Foundationhttp://smrfoundation.org

Now Available

Communities in Cyberspace

NodeXLFree/Open Social Network Analysis add-in for Excel 2007 makes graph theory as

easy as a bar chart, integrated analysis of social media sources.http://nodexl.codeplex.com

Import from multiple social media network

sources

Social network of connections among people who tweet “Bachmann” on January 25, 2011

Connections among words tweeted by “red” and “blue” people who tweeted “Bachmann” on January 25, 2011

We envision hundreds of NodeXL data collectors around the world collectively generating a free and open archive of social media network snapshots on a

wide range of topics.

http://msnbcmedia.msn.com/i/msnbc/Components/Photos/071012/071012_telescope_hmed_3p.jpg

Social Media Research Foundation

• Tools:– NodeXL– ThreadMill

• Data– Twitter networks

• Scholarship– Publications

Help us: Join the data collection federation! Upload data sets to our archive! Try the tools!

Links!

• Download NodeXL:– http://nodexl.codeplex.com/

• Images of social media networks:– http://www.flickr.com/photos/marc_smith/sets/72157622437066929/

• Social Media Research Foundation:– http://www.smrfoundation.org/

• Connected Action Group:– http://www.connectedaction.net/

• Slides!– http://www.slideshare.net/Marc_A_Smith

Marc A. SmithChief Social ScientistConnected Action Consulting Groupmarc@connectedaction.nethttp://www.connectedaction.nethttp://www.codeplex.com/nodexl

A project from the Social Media Research Foundation: http://www.smrfoundation.org

Charting Collections of Connections in

Social Media:

Mapping and measuring social

media networks to find key positions

and structures