PI Stats Show

Statistics

24th November 2009

32,754

11,097

31,336

2,7370

3,0006,0009,000

12,00015,00018,00021,00024,00027,00030,00033,000

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Nu

mb

er

of

us

ers

('0

00

)

All Work Home Academic

Number of Internet Users (Used in last month)

Source: BMRB’s Internet Monitor, wave 46, November 2008

Internet Profile vs. GB profile

5%

14%

18%

22%

18%

24%

4%

12%16%

18%16%

34%

15 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55+

Estimated 15+ Internet user population (37.5m)

Estimated total GB 15+ population (48.9m)

Internet Profile vs. GB profile

51%

27%

21%24%

18%

50% 50%

31% 31%

20%

29%

49%

Male Female AB C1 C2 DE

Estimated 15+ Internet user population (37.5m)

Estimated total GB 15+ population (48.9m)

The online audience is now representative of the British

population as a whole

UK Internet penetration : Broadband

•Nearly 70% surf the web via broadband

• Further growth is likely to be achieved as faster

broadband connections expand out

• Satellite internet service expected in 2010

Internet use by location

Social networking

Source: IPSOS MORI/MINTEL

Social Networking

More than 36 million in UK visited a social networking site in September – 86% of population

Age Comp. index of display ad visitors (100)

15-24 126

25-34 105

35-44 104

45-54 88

55+ 74ComScore admetrix, Aug 2009

Previously ‘early adopter’ internet activities now the norm

The fastest growing segment of users turning up

and using social sites over the last year was

among 35-49 year olds.

Second highest year-on-year growth

One in every six minutes of the average UK web user is spent at a social site .

Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm

Greatest mobile web reach

The numbers of Britons looking at a social site via their phone is up 249%. 

Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm

Changing share of time accounted for bysocial media (2008)

Source: Neilson

Social media…might eventually replace search as the primary way that customers find them.

Tom Chapman 2008 : www.socialnetworkmarketinguk.com

Social media demographics (UK)

Social media sites: unique visitors

Source: Compete

Facebook

Facebook (cont.)

SOURCE: Xposure Creative Brand Marketing, October 2009

Twitter

Twitter (cont.)

SOURCE: Xposure Creative Brand Marketing, October 2009

MySpace

MySpace (cont.)

SOURCE: Xposure Creative Brand Marketing, October 2009

Flickr

Flickr (cont.)

SOURCE: Xposure Creative Brand Marketing, October 2009

Linked In

Linked In (cont.)

SOURCE: Xposure Creative Brand Marketing, October 2009

Mobile

UK penetration of phones is over 100%

Mobile internet : ad server metrics

SOURCE: AdMob Mobile Metrics Report, October 2009

Mobile internet : ad server metrics

SOURCE: AdMob Mobile Metrics Report, October 2009

Internet TV

7%

17%

5%

8%

14%

11%

15%

25%

10%

Internet Users 2006 Internet Users 2007 Internet Users 2008

Watched TV programmebroadcast via the internet(streaming)

Downloaded aprogramme via the internetand watched it later

Net internet TV(streamed/downloaded)

Numbers watching internet TV in last 12 months

1.9m 1.3m

2.9m 2.4m

5.5m

4.5m

3.0m

4.3m

7.9m

SOURCE: IAB