Pinterest, An Expression Engine by Shauna Causey

Pin It.Pin It.PIN IT!

Save-and-Share Photo Sites: A Look at Pinterest and Clipboard

by @ShaunaCausey

Ragecomics.com

Pinning: It’s like a sport…

Pinterest.com

“Hottest start-up in Silicon Valley.” -WSJ

“Twitter for photos.” -Technorati

“Proving competition for Facebook.” –The Texan

Delicious + Flickr + Twitter in one site.

Pinterest: 101SET-UP• Add profile info• Link Facebook and Twitter

USE• Upload images or vidoes (pins)• Include a click-through link for each

pin• Repin other photos from the feed

PROMOTE/ENCOURAGE SHARING• Add a “follow” or “pin it” button

from your site • Integrate Pinterest into your

communication plan: drive traffic and promote your boards across platforms.

Pin. Save. Share any photo. What is Pinterest? A place to organize and share

all the beautiful things you find on the web.

What is it?

Photo sharing social website and mobile app

Profile, news

feed, and photos

arranged by groups (boards)

The user’s feed:

A stream of photos

from everyone

you’re following

Pinterest: Why It Stands Out• Simple, Easy Design:

“One of the primary aspects that set Pinterest apart from other bookmarking services is rethinking how images should be presented to the user.” -DesignShack

• Low maintenance for brands

• Strong sharing component

• Fosters aspirational actions around our interest graph

• Sales Potential: Is it finally social commerce?

Pinterest Stats

Compete.com

Pinterest Stats

Google

Who’s on the site?

Google

Who’s on the site?

Google

Pinterest: why all the hype about a few brands?

• Most the media examples were early adopters• Tell a story through photos• Cross promote from other social sites• Follow active users back• Pin product regularly• Learn and adapt based on community favorites

(repins and likes)• Find creative uses

Poll: Why do you use Pinterest?

#1 Find and save recipes

#2 Fashion ideas

#3 Inspirational Quotes

#4 News updates

#5 Home ideas

#6 Research on trip planning

#7 Funny photos

#8 Cute kid pics

Brands and Examples

Pinterest: Brands Who Rock…

• Whole Foods• Land’s End• ModCloth• West Elm• Etsy• Birch Box

Featuring Fan

Faves

Contests

Land’s End: Pin It To Win It Contest

Activism

Awareness for an event

Sharing Ideas

Pinterest: What’s next?

• Affiliate sales (in some form)• Forecasting trends• Crowdsourcing

Just a few ideas for brands...• Behind the scenes shots• Brand lifestyle boards• Employee and community wish lists • Posts about location/geography near the office• Infographics• Announce news- graphic press release

A note about Clipboard: the Pinterest for geeks…

Clipboard.com A place to save and share the web.

Clipboard: Why It Stands Out Besides having a similar experience to

Pinterest, Clipboard stands out for a few reasons:

1) Easy to save text, not just photos:

Save tweets, articles, and photos, entire web pages and photos.

2) Public and private clipping functionality

3) Technology: easy to use Clipper tool for text and photos

Want a beta invite to Pinterest or Clipboard? Or, have something to add? Let me know:

ShaunaCausey@gmail.comPinterest.com/ShaunaCausey

Clipboard.com/Shauna