PM - AutoCAD WS and Takipi

From 0 to 7 Million Users And starting all over again

It’s a new game - Takipi

Rely on Intuition

Well… not yours…

Creating a Spectrum of Alternatives

theStandard

What the##*%?

Intuition > Analysis

You don’t need to invent personas – look around you

PM

Visual feature alternatives

QA Sales SW Designteam

Marketing

Users Feedback – true feedback comes in real time

Get as much feedback as possible

65%

Sent directly to an e-mail address

30%

In-app support form

5% Public forums : getSatisfaction, Facebook, Autodesk forums

Users Feedback – true feedback comes in real time

How to hear the truth?

Answer as soon as you can

Be personal

Keep track of requests for future use

It’s all about feelings

I’m a good looking, smart and fun app,

How come I’m still alone?

Takipi – developers humor in the product itself

Are you talking to me ?

Exception route -> Tale

Find the ‘magic’ moments

Users love to see the faces behind the app

What’s next ?

Using Java in your company ?

Thank you

Iris.shoor@gmail.com

Iris@takipi.com