Positive online presence

Positive Online Presence

Positive Online Presence:Outline

How easy is it to find me on the web? How can I increase hits on my name? How do employers use the web to find out about

applicants? Can my digital tattoo affect my chances of getting

a job? If someone Googles my name, what will they

find? How can I market myself on the web?

Positive Online Presence:Allie Osmar

(Click to view)

Positive Online PresenceDid you know?• 83% of employers look

up job applicants online before deciding on whether or not to hire them

Execunet, 2007

Positive Online PresenceDid you know?

• Almost half of those employers decided against certain candidates based purely upon their online reputation

Execunet, 2007

Positive Online Presence:Strategies

What can you do? Ensure a professional email address

suga_lipz@hotmail.com

bigtime_slacker@gmail.com

juliemitchell@yahoo.ca

What can you do? Search your name frequently and delete

unwanted content

• Google (and Google images)• Pipl.com• Spezify• Personas

Positive Online Presence:Strategies

What can you do? Remove or restrict access

to any pictures, messages or videos that may leave an unfavorable impression of you

Positive Online Presence:Strategies

Image courtesy of buba69 (Flickr)

How easy is it to find me on the web?

How can I increase hits on my name?

Are my various blogs, websites and networking accounts linked to each other?

Positive Online Presence:Strategies

What can you do? Update Facebook profile (and

privacy settings) LinkedIn Twitter Profile Splash page

Positive Online Presence:Strategies

Consider developing a e-portfolio – include your resume and showcase any impressive projects you’ve worked on

Positive Online Presence:Strategies

Create a thoughtful, well-written blog (or microblog) about your goals or interests. Comment on recent news in your field of interest. Post comments on others’ blogs and use your full name

Positive Online Presence:Strategies

Create a Google Alert Google has released tools to

protect users online reputation. Erasing personal identity inform

ation from the web How to contact a sites Webmast

er Personal data alerts

What’s your digital tattoo?

Resources Osmar, Allie. “Home” The Creative Career. n.p., 2007-2009. Web. 30 July 2012.

Broadcast Interview Source., Inc. “Human Trend Alert: Digital Dirt Hurts Candidates “ Expert Click. N,d. Web. 14 July 2012.

The perp. (c) buba69 (http://www.flickr.com/photos/buba69/2434183957/in/photostream/). CC BY 2.0

The Golden Rule (c) Burkazoid (http://www.flickr.com/photos/djburkey/4360903186/in/photostream/). CC BY-NC 2.0

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