Presentation at dealer event

Trương Minh Tứ

Trưởng Đại Diện

experiencesnew

multimediabest

Android smartphone

smallestworld’s

Android smartphone

2010

điện thoại thông minh

10,000,000

2011 Số 1phân khúc

Tại sao Android?

Tại sao Sony Ericsson?

Tại sao 2011?

CONFIDENTIAL

Tại sao Android?

7

Android vượt qua SymbianTrở thành hệ điều hành di động dẫn đầu (Q4, 2010)

7.4 7.9 9.5 11.7 12.6 14.5 18.2 22.3

45% 48% 45% 43% 43% 43% 36% 32%

20% 20% 20% 21% 21% 19%16%

14%

10% 13% 18% 17% 17% 14%18%

19%

8% 11% 17% 23% 27%

Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10ESymbian RIM Blackberry Apple Android Microsoft LiMo Linux Others

Tốc độ phát triển thần kỳ của Android Market

Hơn 200,000 ứng dụng

Mở rộng cho Việt Nam

Google Mobile Services Differentiation

CONFIDENTIAL

Tại sao Sony Ericsson?

12

Sony & EricssonHeritage with NO competition!

The BEST in Communication Entertainment

SONY’s entertainment

expertise

ERICSSON’s communication

expertise

Sony Ericsson is in the BEST position to deliver Communication Entertainment

Heritage of creating new ways of entertainment

2003 2005 2010

Công nghệ hiển thị của Xperia™

Reality Display

33% brighter**40% more efficient**, and more vivid* than AMOLED

LED-backlit display with LiveCOLOR filter

Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside

ContrastEnhancement

ColorManagement

SharpnessFilter

Noisereduction

Mobile BRAVIA Engine

Vivid beautiful

images & videos

Vivid* = Vibrant real life color and contrast, crisp, and sharp

Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside

Công nghệ hiển thị của Xperia™

Capture high quality images and videos even in dark low light situations.

Công nghệ chụp hình của Sony

without with

Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside

CONFIDENTIAL

Tại sao 2011?

20

Portfolio Highlights

Portfolio 2011

PREMIUM

PERFORMANCE

MINI

ESSENTIALS

Essentials

Xperia™ premium

Xperia™ Premium

The ultimate multimedia smartphone, with a super-slim design and state-of-the-art Sony technologies

Xperia™ arc

Xperia™ arcBreathtaking, superior design

Amazingly slim. Lightweight. Strong.Beautiful curvature, premium material, perfect ergonomics

Xperia™ Premium | Xperia™ arc

8.7 mm

Reality Display4.2”

with

Fast capture speedCamera speed Xperia™ arc vs X10

Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside

Pictures Taken

aprox. 10

Pictures Taken

200:12

VIDEOCamera_Xperia™ arc.wmv

12s

VIDEOCamera_X10.wmv

12s

Superb HD capture even in low light condition with

Sáng tạo tuyệt tác…trong bất kỳ

điều kiện nào

8.1MP

Nhãn hiệu khác

Chia sẻ trên màn hình Bravia LCD

LỚN

Xperia™ arc

Amazingly slim

Breathtaking design

Visual brillianceReality Display with

Latest Android PlatformAll smartphone fundamentals

8 MP video recording

Clear black front

Xperia™ performance

Xperia™ Performance

Xperia™ proSuper-fast messaging and Sony multimedia technology – the best-of-two-worlds smartphone

Xperia™ proIntelligent and fast messaging - Perfect QWERTY hardware

Isolated keysOptimized key

spacingExpanded keyboard

Heightened keys for best tactility

Xperia™ pro – Business ready, out of the box!

Business Center(Dashboard)

Emtrace’s enhancedMoxier Exchange Active SyncEmail, contacts, calendars,tasks, attachments, folders & more

Anti-VirusAuto scan of emails, SMS and MMS

Mobisystems Office Suite ProView share and edit MS Office files

EvernoteAll your notes in one place

Adobe ReaderRead and share PDF files

TripIt Your travel plans in one spot

Business Card ReaderCapture & organize Business cards in your contacts

Astro File ManagerManage all files and directories

Security Suite

Important: The Google Business apps marked with * are paid apps for enterprise solutions on IT networks. They

do not come preloaded but Android is fully compatible and optimized to support these as integrated mobility device.

Google apps for Business

Gmail, Calendar and contact Sync, Push support

Google Calendar – share calendars and schedules

Google Docs – access and share documents on the go

GTalk – Business Class IM and Video Calls

Security - Remote Management, Wipe/Lock

Postini*– an E-mail and Web security and archiving service

Google Video* – video in business.

Google Groups* – create and work in teams

Google Sites – manage own sites.

Android 2.3 Native Business EnablersExchange Active Sync™ Internet Calling (SIP)

Remote administration / Wipe & Lock

Adobe Flash 10.1 Improved Multitasking WiFi tethering / Hotspot

Google Mobile ServicesAndroid Market

Business ValueBundle

Enhanced Business Value - Delivered with 3rd party applications

Xperia™ proLaunch colors

Xperia™ proMore dynamic curves and morphing surfaces

Latest Android PlatformAll smartphone fundamentals

Intelligent and fast messaging• Type & Send desktop widget• Smart Keyboard trigger• Perfect Qwerty hardware

Xperia™ mini

Xperia™ Mini

12 key users wanting to ‘move with the times’

Basic smartphone users with a bad experience looking for improvement

Xperia™ Mini has big appeal to consumers to step up to the real smartphones experience

Target audience of the mini line:

Xperia™ Mini | Mango

Xperia™ mini

It is so easy to use, you only need one handXperia™ mini

Timescape™ - All communication in one place

Make it yours - Fully customizable expandable quick folders

Xperia™ Mini | Smultron

* All visualization of UXP3 are showing UX intentions only

Smultron

Xperia™ Mini | Smultron

* All visualization of UXP3 are showing UX intentions only

Uncompromised power

in a compact smartphone and HD video recording

HD720p video recording and DNLA

Super vivid and bright 3“

Reality Display with

Smultron

Latest Android Platform

All smartphone fundamentals

Xperia™ Mini | Smultron

One-hand touch

Super easy to useMore dynamic curvesand morphing surfaces

Mineral glass multi touch display

Launch colorsSmultron

Xperia™ Mini | Smultron

* All visualization of UXP3 are showing UX intentions only

Dark PinkBlueWhiteBlack

Mango

Xperia™ Mini | Mango

power in a compact Uncompromised

messaging smartphone

* All visualization of UXP3 are showing UX intentions only

Mango

Latest Android Platform

All smartphone fundamentals

Xperia™ Mini | Mango

More dynamic curvesand morphing surfaces

Mineral glass multi touch display

Best in class keyboard

HD720p video recording and DNLA

Super vivid and bright 3“

Reality Display with

Launch colorsMango

Xperia™ Mini | Mango

Black White Pink Turquoise

The next Big Thing!The core portfolio expanded into new areas. Introduce new propositions, marking the starting point for new product lines

“Creativity requires the courage to let go of certainties.”

Erich Fromm, Psychologist

The Creative Line

Creative

Summary

Summary

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