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Trương Minh Tứ
Trưởng Đại Diện
experiencesnew
multimediabest
Android smartphone
smallestworld’s
Android smartphone
2010
điện thoại thông minh
10,000,000
2011 Số 1phân khúc
Tại sao Android?
Tại sao Sony Ericsson?
Tại sao 2011?
CONFIDENTIAL
Tại sao Android?
7
Android vượt qua SymbianTrở thành hệ điều hành di động dẫn đầu (Q4, 2010)
7.4 7.9 9.5 11.7 12.6 14.5 18.2 22.3
45% 48% 45% 43% 43% 43% 36% 32%
20% 20% 20% 21% 21% 19%16%
14%
10% 13% 18% 17% 17% 14%18%
19%
8% 11% 17% 23% 27%
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10ESymbian RIM Blackberry Apple Android Microsoft LiMo Linux Others
Tốc độ phát triển thần kỳ của Android Market
Hơn 200,000 ứng dụng
Mở rộng cho Việt Nam
Google Mobile Services Differentiation
CONFIDENTIAL
Tại sao Sony Ericsson?
12
Sony & EricssonHeritage with NO competition!
The BEST in Communication Entertainment
SONY’s entertainment
expertise
ERICSSON’s communication
expertise
Sony Ericsson is in the BEST position to deliver Communication Entertainment
Heritage of creating new ways of entertainment
2003 2005 2010
Công nghệ hiển thị của Xperia™
Reality Display
33% brighter**40% more efficient**, and more vivid* than AMOLED
LED-backlit display with LiveCOLOR filter
Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside
ContrastEnhancement
ColorManagement
SharpnessFilter
Noisereduction
Mobile BRAVIA Engine
Vivid beautiful
images & videos
Vivid* = Vibrant real life color and contrast, crisp, and sharp
Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside
Công nghệ hiển thị của Xperia™
Capture high quality images and videos even in dark low light situations.
Công nghệ chụp hình của Sony
without with
Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside
CONFIDENTIAL
Tại sao 2011?
20
Portfolio Highlights
Portfolio 2011
PREMIUM
PERFORMANCE
MINI
ESSENTIALS
Essentials
Xperia™ premium
Xperia™ Premium
The ultimate multimedia smartphone, with a super-slim design and state-of-the-art Sony technologies
Xperia™ arc
Xperia™ arcBreathtaking, superior design
Amazingly slim. Lightweight. Strong.Beautiful curvature, premium material, perfect ergonomics
Xperia™ Premium | Xperia™ arc
8.7 mm
Reality Display4.2”
with
Fast capture speedCamera speed Xperia™ arc vs X10
Xperia™ | How to get to the #1 position | Differentiate with Sony expertise inside
Pictures Taken
aprox. 10
Pictures Taken
200:12
VIDEOCamera_Xperia™ arc.wmv
12s
VIDEOCamera_X10.wmv
12s
Superb HD capture even in low light condition with
Sáng tạo tuyệt tác…trong bất kỳ
điều kiện nào
8.1MP
Nhãn hiệu khác
Chia sẻ trên màn hình Bravia LCD
LỚN
Xperia™ arc
Amazingly slim
Breathtaking design
Visual brillianceReality Display with
Latest Android PlatformAll smartphone fundamentals
8 MP video recording
Clear black front
Xperia™ performance
Xperia™ Performance
Xperia™ proSuper-fast messaging and Sony multimedia technology – the best-of-two-worlds smartphone
Xperia™ proIntelligent and fast messaging - Perfect QWERTY hardware
Isolated keysOptimized key
spacingExpanded keyboard
Heightened keys for best tactility
Xperia™ pro – Business ready, out of the box!
Business Center(Dashboard)
Emtrace’s enhancedMoxier Exchange Active SyncEmail, contacts, calendars,tasks, attachments, folders & more
Anti-VirusAuto scan of emails, SMS and MMS
Mobisystems Office Suite ProView share and edit MS Office files
EvernoteAll your notes in one place
Adobe ReaderRead and share PDF files
TripIt Your travel plans in one spot
Business Card ReaderCapture & organize Business cards in your contacts
Astro File ManagerManage all files and directories
Security Suite
Important: The Google Business apps marked with * are paid apps for enterprise solutions on IT networks. They
do not come preloaded but Android is fully compatible and optimized to support these as integrated mobility device.
Google apps for Business
Gmail, Calendar and contact Sync, Push support
Google Calendar – share calendars and schedules
Google Docs – access and share documents on the go
GTalk – Business Class IM and Video Calls
Security - Remote Management, Wipe/Lock
Postini*– an E-mail and Web security and archiving service
Google Video* – video in business.
Google Groups* – create and work in teams
Google Sites – manage own sites.
Android 2.3 Native Business EnablersExchange Active Sync™ Internet Calling (SIP)
Remote administration / Wipe & Lock
Adobe Flash 10.1 Improved Multitasking WiFi tethering / Hotspot
Google Mobile ServicesAndroid Market
Business ValueBundle
Enhanced Business Value - Delivered with 3rd party applications
Xperia™ proLaunch colors
Xperia™ proMore dynamic curves and morphing surfaces
Latest Android PlatformAll smartphone fundamentals
Intelligent and fast messaging• Type & Send desktop widget• Smart Keyboard trigger• Perfect Qwerty hardware
Xperia™ mini
Xperia™ Mini
12 key users wanting to ‘move with the times’
Basic smartphone users with a bad experience looking for improvement
Xperia™ Mini has big appeal to consumers to step up to the real smartphones experience
Target audience of the mini line:
Xperia™ Mini | Mango
Xperia™ mini
It is so easy to use, you only need one handXperia™ mini
Timescape™ - All communication in one place
Make it yours - Fully customizable expandable quick folders
Xperia™ Mini | Smultron
* All visualization of UXP3 are showing UX intentions only
Smultron
Xperia™ Mini | Smultron
* All visualization of UXP3 are showing UX intentions only
Uncompromised power
in a compact smartphone and HD video recording
HD720p video recording and DNLA
Super vivid and bright 3“
Reality Display with
Smultron
Latest Android Platform
All smartphone fundamentals
Xperia™ Mini | Smultron
One-hand touch
Super easy to useMore dynamic curvesand morphing surfaces
Mineral glass multi touch display
Launch colorsSmultron
Xperia™ Mini | Smultron
* All visualization of UXP3 are showing UX intentions only
Dark PinkBlueWhiteBlack
Mango
Xperia™ Mini | Mango
power in a compact Uncompromised
messaging smartphone
* All visualization of UXP3 are showing UX intentions only
Mango
Latest Android Platform
All smartphone fundamentals
Xperia™ Mini | Mango
More dynamic curvesand morphing surfaces
Mineral glass multi touch display
Best in class keyboard
HD720p video recording and DNLA
Super vivid and bright 3“
Reality Display with
Launch colorsMango
Xperia™ Mini | Mango
Black White Pink Turquoise
The next Big Thing!The core portfolio expanded into new areas. Introduce new propositions, marking the starting point for new product lines
“Creativity requires the courage to let go of certainties.”
Erich Fromm, Psychologist
The Creative Line
Creative
Summary
Summary
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