Pubcon South 2013 authorship and author rank - April 24th, 2013

Authorship and Author Rank

The Interaction with Social Media

First Off... Who Am I?

Co-author: The Art of SEO CEO: Stone Temple Consulting

SEO Social Media Content Marketing

Twitter: @stonetemple Google +:

+Eric Enge +Stone Temple Consulting

Rel=Author in Search Results

Some Argue That it Increases CTR

Matt Cutts

It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust.”

Google’sMatt Cutts

October 7, 2012

It Might, but …

• It is hard to prove• The real benefits?

– Powerful branding is certainly one– It’s a statement of expertise

• The real focus should be on establishing authority

And …………

Matt Cutts

“The idea is you want to have something that everybody can participate in and just make these sort of links, and then over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.Google’s

Matt CuttsOctober 7, 2012

Eric Schmidt

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

Google’sEric Schmidt

The New Digital Age

Building Your Authority With Humans

• Be an Expert• Create Great Content

– Humans use social signals to help identify this– Engagement (comments) as well

• Have other experts interact with you online• Help people• Write for high authority sites

Matt Cutts

“By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.”

Google’sMatt Cutts

July 9, 2012

Engagement

Social Sharing Volume Per Article

Comment Volume

Social Event Volume Over Time

Average Share Volume Per Article

Authority of Publishing Sites

Author Comparison on the Same Site

Google Plus Activity147,863!

978 +1s734 Shares

The Synergy We’re Looking For

Traffic, Links & New Subscribers

Shared onSocial Networks

Helps DriveNew Followers,Fans, Friends

The Synergy We Are Looking For – Step 2

(Influencers)

(Your Stuff)

(Sharing)

Three Link Method

Google Profile

AuthorPage

Rel=“me”(Other Profiles)

Rel=“me”

Rel=“author”IndividualPost

Two Link Method

Google Profile

Site Home Page

Contributor To Link

?rel=“author”at end of URL Individual Post

Google Profile Setup

Use with 2Link Method

Use with 3Link Method

EMail Method

Google Profile

Site Home Page

Contributor To Link

Profile verifiedEmail address in thePost attribution

IndividualPost

Structured Data Testing Tool

Thank You!

Eric Enge• eenge@stonetemple.com• @stonetemple• + Eric Enge• + Stone Temple Consulting• (508) 485-7751• www.stonetemple.com