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4/19/2013 1
RaceIt Overview
4/19/2013 2
The most customizable online registration platform
for the endurance event industry
• Improve participant experience and lower the cost of operations for organizations
• Support our clients with the highest level of customer service
• Make race technology easy, intuitive and customizable
THE RACEIT MISSION
RaceIt by the Numbers:• Over seven years of industry experience• Over 10,000 events registered• Over one million participants registered
between 2010-2011• Over $56 million in registration revenues
(YTD) and constantly growing
A HISTORY OF SUCCESS
2
RACEIT OVERVIEW
4/19/2013 3
The RaceIt Difference
4/19/2013 4
WHY CHOSE RACEIT?
Big enough to handle the largest events, small enough to provide personalized care
• Technology: Empowering race directors and participants to effortlessly manage registration
• Customer Service: We provide assigned customer service representatives. We answer the phone!
• Development and Support: All support and development efforts are provided within the U.S. and focused on the endurance sports industry
THE RACEIT DIFFERENCE
• Features: Valuable capabilities – including discount codes, realtime changes to registration form, team and relay registration, transfers, deferrals, participant editing and reservation codes – provided at no additional cost
• Reporting: Summary accounting, year to year comparison, ad hoc
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Technology that is easy and intuitive
• User-friendly tools that allow you and your team to make registration updates
• RaceIt’s professional team handles the creation, maintenance and design aspects allowing you to focus on your event
PREMIUM TECHNOLOGY MADE EASY AND INTUITIVE
BEST IN INDUSTRY TECHNOLOGY
• Powerful enough to process over 3MM in gross transactions per hour, 100,000 registrants an hour, 1,500 registrants in a minute!
• Registration process seamlessly integrated with your website
• Secure system so your participants’ data is protected:PCI Compliant Level 1, client funds bonded to $5 million
• Integration to multiple back office software applications
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Employees who understand your
business, share your passion and treat
your event as their own
Our talented team includes:• Technical specialists and platform
developers• Web designers and art directors• Account and project managers• Sales representatives• Accounting professionals
ONE-ON-ONE ATTENTION FOR YOUR EVENT THE RaceIt STAFF
EXCEPTIONAL SUPPORT TEAM
• Dedicated account managers: No phone trees when you call us for support – you will talk to a person!
• Your emails won’t go unanswered – we try to resolve all support inquiries in the same business day
• We take care of your participants, too: We handle questions from your participants about your event’sregistration inquiries
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Competitor Endurance Sports Network (CESN):The only network dedicated to endurance• Competitor.com and RunRocknRoll.com• VeloNews.com and Singletrack.com• Triathlete.com
PRINT MEDIA DIGITAL MEDIA
CGI PROMOTIONAL PLATFORM
Four leading publications in endurance and the active lifestyle• Competitor magazine• Triathlete magazine• Velo• Inside Triathlon
The active lifestyle platform to drive
participants to your events
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RaceIt Features
4/19/2013 9
RaceIt Features
• International Language Support• International Currency Support• Volunteer Registration • Franchise/Licensee Support• Robust Reporting • Participant Editing• White Labeled Registration Page• Transfers and Deferral Engine• Refund Processing• Volunteer Registration • Charity Donation• eCommerce Platform (Product Sales)
• Searchable Race Results• User Level Access (ULA)• Custom Discount Code Support• Exclusive Category Options• Reservation Codes• Participant Email Correspondence• Membership Management• Lottery Feature• Auto-bib Assignment• Rebate Options• Flexible Reporting
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COMPLETELY BRANDED REGISTRATION PROCESS
SEAMLESS INTEGRATION
Participants register for your
event seamlessly
• RaceIt gets participants signed up for your event with ease
• RaceIt creates a registration site that is branded with your event’s logos and branding -- participants never have to know they’ve moved between your event website to the RaceIt platform!
4/19/2013 11
MAIL-IN REGISTRATION
MULTIPLE WAYS TO REGISTER, ONE DATABASE
A single source for both online and offline data
• Easily add participants who have registered for your event through the mail, at other events or via paper registration forms
• One database for all of your participants keeping you more organized
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CUSTOMIZABLE EMAILS
• Ability to easily design emails
• HTML code-supported for a completely custom confirmation email
EMAIL BRANDING
Build your event’s brand
through customized
emails
4/19/2013 13
DISCOUNT CODES
RACEIT DISCOUNT CODE SYSTEM
Create discount codes
at any time!
• The RaceIt discount code system allows you to create one code for all events and even specify categories within those events
• Watch the 2-minute tutorial here: http://budurl.com/EnhancedDiscountCode
4/19/2013 14
• Gather personal information and collect signed waivers for volunteers efficiently
• Provide volunteers with incentives through the volunteer registration process
• Volunteers choose when and where they’d like to volunteer at the event
BENEFITS FOR VOLUNTEERS BENEFITS FOR RACE DIRECTOR
VOLUNTEER MANAGEMENT
Keep your workforce
organized and informed
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• Organize and mobilize your volunteer base
• Store and export volunteer records with ease
• Email updates to volunteers as needed
• Legitimize the volunteer commitment• Customizable to your needs
IT’S FREE – AND WE’LL HELP YOU SET IT UP!
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• Create a donations page for your event or organization
• Include donations in the registration process• Generate accounting statements showing all
donor activity• Empower your event’s charities for a
successful partnership and raise maximum funds for your cause!
SUPPORT YOUR CHARITIES
CHARITABLE DONATIONS
Make giving as easy as it should be
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• Individuals or teams can create fundraising pages for participating charities
• Fundraisers can customize their page through stories and images
• Set goals, invite others to join their fundraising efforts and make donations
• Integration with Facebook to easily share your fund raising page with friends and family
FUNDRAISING FEATURES
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• Participants can return to the merchandise page to make additional purchases
• The page can be limited to registered participants, verified through a confirmation number
SIMPLE SYSTEM EFFICIENT PROCESS
ECOMMERCE PLATFORM FOR PRODUCT SALES
16
An efficient and easy way to
increase your revenue
opportunities
• All purchases are linked back to original participant record so you can combine all purchases into one bag for maximum ease and efficiency
• Summary and detailed accounting for ecommerce purchases
4/19/2013 17
DONATIONS DURING REGISTRATION
Solicit additional donations for your
charity by telling your
story
17
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Reduce the risk to your
participants
18
TRANSFERS, DEFERRRALS & REFUNDS
RaceIt allows you to set your registration preferences and control whether participants can:• Transfer their registration to other participants• Transfer from one event to another • Allow participants to defer their registration until
the following yearYou decide:• If these actions are permitted• If there will be fees associated with
transfers/deferrals• Which dates transfers and deferrals will be
permitted
TRANSFERS, DEFERRALS… AND REFUNDS
• Process full or partial refunds from RaceIt at anytime
• Refund log issues and track all confirmation numbers for every refund
• Refund information included in payment transaction reports
4/19/2013 19
• All fees associated with merchant account are paid by RaceIt (no hidden fees)
• Client funds are paid on the 1st and 16th of every month• Reconciled Transaction Reports emailed with every payment• Client funds are bonded and insured for $5 million
PAYMENT PROCESSING PROCEDURE
Access registration funds quickly and
easily through RaceIt’s automated payment process
PAYMENT PROCESSING19
4/19/2013 20
Integrate your timing system
20
TIMER DATA ACCESS
• RaceIt can supply your selected timing partner with access to your participant data
• RaceIt has direct integrations with The Race Director and Run Score software
TIMER DATA ACCESS
• Our API makes it easy for timing companies to work with RaceIt and import data into their scoring software.
• Selective access to data for timers provides security for your information
4/19/2013 21
TEAM MANAGEMENT
TEAM MANAGEMENT FUNCTIONS
21
Get your participants involved in
planning for the big day!
• Team Captains receive administrative access to manage their team, and can change team name, add/remove team members, invite team members and send emails to the team
• Team Captains can share their team on Facebook• Team Captain can export their roster and bring it to check-in• Team Captain can upload their team logo• Team members can search and join a team
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• RaceIt’s professional designers handle the creation and maintenance of all design aspects so you can focus on your race
• Through the interviewing process we learn the style of website you like which provides a base line for our design team
WEBSITE DESIGN / CMS
WEBSITE DESIGN AND HOSTING
22
Seamless integration – your participants never
have to know they’ve
left your site!
• Our Content Management System (CMS) , allows you to spend more time managing your event, and less managing your website
• We can integrate Google Analytics into your web page to help you better interpret your site’s traffic
4/19/2013 23
UPDATE YOUR WEBSITE INSTANTLY
Manage your own website – it’s easier than
you think!
23
CONTENT MANAGEMENTSYSTEM (CMS) CAPABILITIES
• RaceIt’s content management system (CMS) allows users to quickly and easily make updates to event websites
• Our CMS allows users to change copy, navigation, images and upload assets (PDFs, photos, maps, etc.)
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• Allow participants to easily update their registration record online
• Control the fields that can be updated
PARTICPANT EDITING PARTICPANT EDITING (CONT.)
PARTICIPANT EDITING
Easy and intuitive for
your participants
24
• Set the cut-off date and time of when participants are able to update their records
• Allow for event day registrations
4/19/2013 25
• Post event results quickly• Searchable results engine• Live searchable results
RESULTS ENGINE
HOSTING OF RACE RESULTS25
Effortlessly upload and find
results
• Mimics your event web page so participants still think they are on your event’s website!
• Pre-set file format to upload results quickly
4/19/2013 26
• Develop valuable target market information and run reports on any category:
• Demographics• Purchasing• Charity• Apparel sizing• And more
AUTOMATED REPORTS AND METRICS
Robust reporting and
metrics tracking
• Participant data analytical reports• Accounting integration – QuickBooks
software• Abandon registration tracking
REPORTS, METRICS & ACCOUNTING INTEGRATION
CHARTS & GRAPHS PROVIDE
AUTOMATED ANALYSIS ON PARTICIPATION TRENDS AND MORE!
4/19/2013 27
• Promote your race organization’s social media platforms directly through RaceIt
• Allow your participant to socially share your brand upon registering for your event
SOCIAL MEDIA
SOCIAL MEDIA INTEGRATION
Take advantage of these
important marketing tools
• “Shares”, “Likes”, “Follows”, etc. on the RaceIt site are applied to the race organization’s social media
• Increase visibility and viral growth of your race organization through RaceIt
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• Save time by importing previous participant data from non-RaceIt platforms and integrate it with current events
• Full data ownership for up to 10 years
DATA STORAGE
SECURE DATA STORAGE
Simplicity, piece of mind and convenience
DATA SECURITY
• PCI-compliant• Audits conducted quarterly• RaceIt’s network is designed to keep
your data protected and safe
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