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Radio Futurology
Nick Piggott
Head of Creative Technology
@nickpiggott
source: RAJAR Q2 2010
source: RAJAR Q2 2010
source: BBC eartime research April 09
source: BBC eartime research April 09
Why “Streaming” Radio?
One of the disadvantages traditional
radio has is lack of visuals
Internet radio, like display and online, is
instantly measurable. With broadcast,
you have to wait for ratings
You can initiate an action
The richer the media the better
You can have people join in
The click through rates are higher
Audio plus Display is relevant
Measuring Response
Accountable Media
Mass market reach & ubiquity
Personalisable & measureable
Greater insight into behaviour
Mobile Apps for Radio
Data Consumption
0
500
1000
1500
2000
2500
MB for 80 hours listening
Stream
RadioDNS
Use FM Radio – not Streaming
Deliver additional visual / commercial content over the mobile Internet network
“Sounds” better – less buffering
Dramatically reduces data volumes
Benefits incumbent FM broadcasters
Enables “click-through” to the browser
An App-like Experience for FM Radio
Data Consumption
0
500
1000
1500
2000
2500
MB for 80 hours listening
Stream
FM+IP
DAB+IP
Video Demo at
http://radiodns.org
Stock issue SonyEricsson
X10 phone running
Android 1.6 with a
RadioDNS “app”
accessing the built-in FM
tuner functionality
Hybrid Radio App
Listener tunes to FM Station
RadioDNS lookup
Visuals automatically delivered over IP
Measurable
Clickable
Trackable
All the metric benefits of an app / mobile website
What Now?
The technology works
Covers FM and HD
Zero patent/licence costs
Small amount of code for manufacturers
Many application opportunities
Manufacturers want to see “broadcaster commitment”
Muchas Gracias
Nick Piggott
Head of Creative Technology
@nickpiggott
Organiza:
Co-organiza:Medio especializado:
Con el Patrocinio de:
www.innovative-broadcast-solutions.com
www.actuonda.com
Más info :
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