Radio in the car: What does the consumer really want?

Radio in car: What does the consumer

really want?Laurence Harrison, Director, Digital Radio UK

Digital Radio UK

Supply chain stakeholders

Source: RAJAR Midas Spring 2016

Radio: Relevant and robust

93% of drivers listen every week23% of radio listening is in-car

Source: Radioplayer research / Proteus research 2016

Source: Radioplayer research / Proteus research 2016

So radio is important

in the car

And digital is the future

of radio

SOURCE: CAP/SMMT Q1 2016

UK: DAB standard in 82% of new cars

UK 1000 Mile road test: Findings

DAB Three O2

Signal dropouts Miles

DAB (BBC & D1) 10 5

Three 59 140

O2 98 250

DAB/FM + IP = Hybrid

Automaticstation-following

Visuals and personalisation

Single station-list

• WorldDAB User Experience Group• Aim: Assist in improving the UX for in-car digital radios• Collaboration between broadcasters and OEMs• Outputs:– Best practice UX design / Best practice library– Support hybrid, broadcast data collection and sharing– Collaborative consumer research

Developing a great radio experience in-car

Ambition to build better radios

Design centred on the listener

Hardware to power experience

Metadata to make it smart

What does the consumer really want

This is hybrid radio with DAB/DAB+ and IP

• A car with broadcast digital radio• A car radio with a simple, easy-to-use UX• An app-like radio experience that is safe

Laurence Harrison, Director, Digital Radio UKlaurence.harrison@digitalradiouk.com