Reel Deck

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REEL

Real-time mobile photo community

The “Reel” TeamTEAM MEMBER PICTURE EXPERIENCE

Grant WallaceFounder and CEO

• Online Sales and Promotion• Brand Building and Identity• Partnership Deals• Official Online Store for Sub-Reddit

Trevor GoodyearWeb Developer

• MySQL and PHP development• Web Dev Contractor• Server maintenance

Mitch MillerMobile Developer

• Java• Android Development

Paul WalkerMobile Developer

• Linux system admin• C++

Problem and Definition

• Problem: • Difficult to share and participate in

a global community with mobile

• Solution: • Broadcast mobile photos to a

global community of like-minded people

Our Solution from 5,000 Feet• Innovate Mobile Technology and Web

Experience• Create a reddit-styled mobile app that

engages users into relevant conversations• Grow user identity and brand awareness• Grow submission pool and pair content

with affiliate systems and other revenue streams

• Offer in-content advertising into the Reel

Monetization

• Sponsored Links (Advertisers)

• Affiliate Programs (Amazon)

• Official Merchandise

DEMO BREAK

Featured ComparisonSimilarity Reel Innovates

• Share what is happening right now

• Share inside of community

• Share inside of communities

• Mobile app• Sub-Reel Stores

• Photo Community • Top section of best new posts

• Add optional links to their posts

• Real communities by topic, not just stream of posts by tag

Progress to Date

• August 2011- Project Conceived– Developers recruited by Grant

• September 2011- Development– Android prototype started– Website started

Market Size• Smartphones – 2010’s Rapid Adoption• Instagram – 5 Million downloads in 8 months• Twitter – Reel x-post to Twitter and others• Reddit – Growing community, similar space

Initial Financial ProjectionsUsers joined by 2013:• 10 Million Users

Revenue for 2012:• Advertisers -$175,000• Affiliate Commissions - $75,000• Merch Sales: $100,000• Subscriptions: $450,000• Total: $800,000

Funding Needs for Launch

$150k• Salaries - $90,000• Startup Costs - $10,000• Advertising and Promotion - $25,000• Operating Costs - $10,000• Travel and Entertainment - $5,000• Unforeseen - $10,000

May 2012

• Twitter

• Publishing Network

• Google

Potential Exits

Appendix 1: Expansion PlansDate of Launch

Core Features Monetization

BETA November 2011

Global Reel • Grow Brand• Sponsor Tests

1st Gen May 2012 Sub-Reels • Official Reel Stores

• Amazon Affiliate

2nd GenVideo Upgrade

August 2012

Video Reel and Submissions

• Video Advertising

• Pay-Per-View

Appendix 2: Global Reel Mockup

Appendix 3: Technology

• Mobile app with built in camera• User-content paired with amazon links• Sub-reel community structure• Mobile Photo Search Engine

TAKE PIC IN APP AND SUBMIT

COMMMUNITY GIVES UPVOTE

OR DOWNVOTE

BEST RATED GOES TO

FRONT PAGE

Appendix 4: Sub-Reel TechnologySub-Reel Viewer Sub-Reel Finder

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