Roadshow Europe Flurry - Richard Firminger

Peter Farago VP Marketing

October 17, 2011

Flurry Analytics Overview

Furry Overview

52,000

120,000

App Developers:

Live Applications:

Flurry Analytics Better apps on iOS, Android, BB, WP, J2ME

330M Devices per month:

20B Sessions per month:

AppCircle Network Acquisition & Monetization: iOS, Android

3,000 App Developers:

150M Devices per month:

205B Events per month:

2M Daily Completed Views

AppCircle: App Traffic Acquisition & Monetization Data-driven app recommendations across iOS and Android apps • Get your app discovered, drive more daily active users and earn revenue • Cost Per Install Model – Min Bid $0.75 USD

Analytics: Audience Insight, Engagement and Retention Free and powerful. Industry-leading app analytics (iOS, Android, WP, BB, J2ME) • Understand and segment app audiences to maximize engagement and revenue

AppCircle Clips: Engaging Brand Impressions and CTAs with TV-style video Distribute and serve highly targeted video across iPhone and iPad apps • Cost-Per-Completed-View Model: $0.05 USD

1

2

3

Flurry Services

Need to Drive this at Night?

Light Your Way

• The Good: Mobile App Usage Growing Exponentially

• The Bad: Hundreds of Thousands of Apps Competing

• The Ugly: Most Apps Can’t Retain Users

Welcome to The Mobile App Revolution

0

10

20

30

40

50

60

70

80

90

Sources: comScore, Alexa, Flurry Analytics

MINUTES 70

MINUTES 66 MINUTES

74 MINUTES 81

MINUTES 64

MINUTES 43

June 2010 December 2010 June 2011

DESKTOP WEB MOBILE APPS

U.S. MOBILE APPS VS. WEB CONSUMPTION, MINUTES PER DAY

Consumers Now in Apps More than Online

2 20

80

200

250

350

28

160

250

400 425

500 iTUNES APP STORE ANDROID MARKET

August 2010 May 2011 July 2011 October 2011 December 2009 March 2009

Hundreds of Thousands of Available Apps

Sources: Google, Apple, Flurry Estimates; Numbers in thousands

Source: Flurry Analytics & Estimates

100%

38%

29% 24%

20% 16% 14% 11% 9% 7% 6% 5% 4%

0 1 2 3 4 5 6 7 8 9 10 11 12

iOS & ANDROID APP RETENTION, MONTHS SINCE ACQUISITION

But Retention is a Major Challenge

Flurry Analytics

Increase Retention & Engagement Free, professional-grade Analytics

Key Features & Benefits

Key Feature Business Benefit

Usage Statistics Measure the absolute performance of an app (e.g., new users, active users, sessions, retention, etc.)

Usage Benchmarks Measure the relative performance of an app (e.g., key metrics vs. app categories and the market)

Audience Analysis Understand the make-up of an app audience (e.g., age, gender, location and category interest)

Audience Segmentation Group your audience into meaningful groups based on any metric (e.g., paying vs. non-paying users)

Events Management Learn what tasks users complete within your app (e.g., complete levels or transactions)

Portfolio Management Measure overlap in consumer usage across your portfolio as well as up-sell and cross-sell conversions

Key Use Cases

Using Analytics to Develop Strategies

A. Understand and Improve User Experience

B. Measure and Segment Audiences

C. Conduct Market Analysis

D. Track Sales Conversions

E. Track Ad Network Performance

F. Track Sales of Virtual Goods and Consumer LTV

How Companies use Flurry Analytics

A. Understand and Improve User Experience

B. Measure and Segment Audiences

C. Conduct Market Analysis

D. Track Sales Conversions

E. Track Ad Network Performance

Sales of Virtual Goods, Last 30 Days

F. Track IAP Sales and Customer LTV

Virtual Goods Sales, Last 30 Days