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50 SHADES OF SCALING
MARK TURRELL, Orcasci & Vork
SCALING
Small Smart Moves Giant Results…
(Helped by Good Fortune)
platforms & power laws
crowd power
synchronize
network hubs
catch the wave
amplifiers
Network effects – you have to read
network effects
Riding wave – social commentaryriding the
wave
125M Copies - $1.2bn + $500M
Design your Scaling Plan
‘Scaling’on Amazon - Paperback & Kindle
mark_turrell@orcasci.comTwitter @mark_turrellFacebook /markturrell
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