Scartch&screen the consumer generated big data

Scartch&Screen The “Consumer-Generated Big Data”

application server

ABOUT US

Matteo Del CornoBDO & Co-Founder

@matteoGETIT

Gianni MilloneCTO & Co-Founder

@giannimillone

Mariacarla MilloneCOO & Co-Founder

@McMillone

Scratch&Screen was founded in the fall of 2013 within the company

Millonespecializing in Shop & OfficeAutomation and Applications

management for both SMEs and large

companies.

The basic idea of Scratch & Screen is

to develop a systembased on an application server

that talks with the devices, regardless of the operating system

they run,allowing the use of sophisticated

toolsin a fast and simple way

generating and collecting consumer-generated big data.

Gioca&Vinci and Authentica are the specialized applications based on

Scratch & Screen

Scratch&Screen is a Consumer-Generated Big Data application that allow producer of consumable good as well as retailers to get information about consumers behavior trough Anti-Counterfeiting and Loyalty services.

THE MISSION

Target Market

Industry • Food & beverage• non-grocery• clothing & fashion• oil & gas• Consumable goods

Distribution- GDO- specialized- shopping centers- outlet- Ho.re.ca- wholesale modern- vending- franchise

Media• TV Channel• Printed Papers• Radio

Eduteinement &Enterteinement• Museums• Zoo• sports facilities• Travel, Hotel• Disco

©2014 Millone SRL - All rights reserved

©2014 Millone SRL - All rights reserved

The main application…

Anti-counterfeit

Loyalty Instant win

Grey Market Warand Theft Products

Logistic

...and a communication instrument with

customers...Gioca&Vinci and Authentica are reliable and powerful and innovative marketing tool: in fact, the medium allows the opening of a direct communication channel with the end user.

The consumer will then be able to receive updates, give his feedbacks, socialize his experiences, participate in contests and collect fidelity points.

...and a powerful marketing tool

With Gioca&Vinci and Authentica the reatilers and producer of consumable goods can easily add information about the products, giving to consumer an innovative service and quality.

You will know when a customer buys a product, where the products has been consumed, by whom, and maybe even with which friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system.

Photos, videos and extra information can be included in kit and will enrich the experience of the end user

Scratch&Screen: how it works

Gioca&Vinci and Authentica are the mobile applications based on Scratch&Screen that make possible to any retailers or producer of consumable goods to collects consistent information about consumers. CONSUMERthanks to the Authentica and Gioca&Vinci can have fan and get reward by consuming products as well and conttrollinh the originality

RETAILERS AND PRODUCER OF CONSUMABLE

GOODS Thanks to

Authentica and Gioca&Vincican provide

authentication services as well as

loyalty program but even more

they can collect and manage

Consumer Generated Bid

Data ©2014 Millone SRL - All rights reserved

Sctach&Screen how it works (2)

Scratch&Screen is a powerfull, scalable, reliable application sever built to generate and manage the codes used by authentica and Gioca&Vinci. It can be interconnects with and ERP as well as CRM application.

©2014 Millone SRL - All rights reserved

&

Step 1

A unique code, generated by the application server will be printed on the receipt

Step2The unique code is scanned by the consumer with

«Gioca&Vinci»

Step3The customer discovers if he has won and

he has the chance to share with his friends!

THE QR CODE IS CAPTURED

BY THEMOBILE APP OR BY

THE GOOGLE GLASSES

STEP 1

AUTHENTICA SENDS THE INFORMATION TO

SCRATCH&SCREEN APPLICATION SERVER

STEP 2

AUTHENTICA SHOWS CONSUMERTHE RESULT OF THE VERIFICATION WITH INFORMATION FOR THE CONSUMER AND THE GUARANTEE FOR THE PRODUCER THE PRODUCTS IS AUTHENTIC

STEP 3

BUSINESS MODELDirect Sales- DO- GDO- Franchising- Producers Consumable

Goods- Entertainement ,

Editors,- EdutainementRevenuesWe implement the following model:- Pay per use- Revenues Sharing- Reselling

Indirect Sales (web)- Small & Medium

Shops- E Commerce- Web Editors

Thanks!