Sep21Presentation_Social-Network-in-Europe_ Jeremy-Chapuis

Internal Event presentationOctober 2010

Populis: A Disruptive New Media Company

Social Media Event - Sep ‘11

Jeremy Chapuis

SEM Executive French Market

>600 million people usesocial networks at least daily

* Source: Survey InSites Consulting Q2 2011

>50% of social network users are connected to brands

Offline brand experiences are the main online conversation starters

* Source: Survey InSites Consulting Q2 2011

36% posted content about a brand onsocial networks

* Source: Survey InSites Consulting Q2 2011

Positive experiences are bigger conversation starters than negative experiences. People like positive stuff

And most importantly....

* Source: Survey InSites Consulting Q2 2011

FACEBOOK

• 742 Million users worldwide

• 700,000 new users per day

• 50% of users log in everyday

* Source: www.checkfacebook.com

Awareness of Facebook is close to 100%

More than 1 billion people (>70% of internet population) use social networks

* Source: Survey InSites Consulting Q2 2011

TWITTER

• 200 Million users worldwide

• 110 Million tweets per day

• 22.5% of twitter users are sending 90% of the daily tweets

80% of the global internet population isaware of Twitter

LINKEDIN

• 100 million profiles

• 170 sectors

• 200 countries

Credits: Amodiovalerio Verde

People use Facebook more than any other social network. In Europe, people join on average 1,9 social networks

* Source: Survey InSites Consulting Q2 2011

Apart from Facebook, Twitter & LinkedIn

what are the alternatives?

Countries 1st 2nd 3rd

UK / Italy Facebook Twitter LinkedIn

France Facebook Skyrock Windows Live

Germany Facebook Twitter Xing

Italy Facebook Badoo Twitter

Spain Facebook Tuenti Badoo

Russia V Kontakte Odnoklassniki LiveJournal

Social Network Preferences in June 2011

* Source: Tech Crunch

Social Media in France

• Facebook • Skyrock• Windows Live

Messenger (MSN)

• French Radio (leader on the Rap)• Free Blog Editor• Network of 33M blogs• 25M profiles• 4 billions comments

Target : Teenagers, young adultes

• Msn Messenger• Facebook look-alike• 66M people users

•Target : Young people & professionals

• Studi VZ• Schüler VZ• Wer-kennt-Wen

Social Media in Germany

• A total of 16.5M users (August 2011)

• Among the top visited German sites

• Germany, Austria and Switzerland

• Targets :

Schüler VZ = School children from the age of 10

Studi VZ = Students

• Facebook look-alike connecting users with

friends and family• 9.3M accounts (July 2011)• Primarily in Germany, but also popular in

Austria and Switzerland

• Target : 15-30

Social Media in Belgium & the Netherlands

Netlog – Belgium• Facebook style• Over 83M members in Europe• Target : 13 – 17

Hyves – Netherlands• Mix between Facebook & a blog network• More than 11M accounts• 68% penetration of the Dutch population• Target : Woman, 30+

Social Media in Spain

• Tuenti• Badoo• Xing

• 11M Users

• 16M unique visitors Tuenti (April 2011) vs.

22.5M unique visitors FB -

• Plans to expand beyond Spain in 2012

• Target : 10-28

• Online dating site• Over 126M users worldwide and very popular in

Spain• Available in 180 countries and 34 languages

• Target : All people who wants to meet someone

Social Media Platform in Eastern Europe & Russia

• Nasza-Klasa• V Kontakte• Odnoklassniki

• My class

• 14M users in 2010

• Eastern European version of

Facebook

• Target : Students and Alumni

•135 Million users• Popular in Russia, Ukraine, 

Kazakhstan & Belarus• Originally only in Russian•Today over 60 different languages

•Target : All people

Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.

• Classmate• Second social media network in Russia• Over 100M accounts (June 2011)

• Target : 25-35

MySpace

Facebook

LinkedIn

Hyves

Hi5

Orkut Ning

Xing

Netlog

Twitter

QZone

Bebo

Vkontakte

Tagged

Friendster

Badoo

0%

5%

10%

15%

20%

25%

30%

35%

40%

0% 10% 20% 30% 40% 50% 60%

EUROPE

Low High

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Current network penetration

Big social networks will get bigger and small ones will get smaller.

Source: Survey Insites Consulting Q2 2011

Source: Vincenzo Cosenza

Source: Vincenzo Cosenza

It is true that the number of different Social Media networks is decreasing.

BUT there are still regional and local differences.

Be part of it!

Thank you & Questions

Jeremy ChapuisSEM Executive, French Market, Populis