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What's Next for SEO on News Sites
August 2010 San Francisco
Hi all
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Overview
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Video Play on Page Transcripts XML Sitemap
Semantic Mark up Microformats RDFa
UGC HTML 5 Yahoo! / Bing Testing
Try it now Try Soon Try Later
Video
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Better User Experience
Major push to index
Working across all platforms
Video / Play On Page
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Video / Play On Page 2
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Video / Transcripts
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Video XML Sitemaps / mRSS
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The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos
http://www.sitemaps.org/http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079http://video.search.yahoo.com/mrss
Semantic mark up / Microformats
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http://microformats.org/
Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163
User Generated Connect (UGC)
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HTML 5
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The structure could make search engine friendliness easier than ever.
The new section element, “article,” should simplify categorization of the content on blogs, news sites, forums, etc.
Embedded media elements will be easy to optimize.
Alternative descriptions, for legacy browser and accessibility, are included within those tags (not necessary to use a “noscript”).
http://www.seomoz.org/ugc/7-html-5-elements-that-will-make-seo-more-enjoyable
Yahoo! / Bing
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Testing!
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ABT
Don’t tell anyone
Don’t use your main site
Scale to your site
Takeaways
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Video is Good!
Have a test site! (Don’t tell anyone you have it.)
XML Sitemaps! – News / Video / Standard
Semantic mark up
HTML 5
UGC
Yahoo! / Bing
Thanks!
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Topher KohanSEO Coordinator:
CNNCNNMoneyCNN InternationaliReport
Email: Topher.Kohan@turner.comTwitter: TopherATLHost: Tech Torture with TopherFavorite Color: BlueFavorite Movie: Star WarsBeer Blogger
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