What's Next for SEO on News Sites

August 2010 San Francisco

Hi all

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Overview

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Video Play on Page Transcripts XML Sitemap

Semantic Mark up Microformats RDFa

UGC HTML 5 Yahoo! / Bing Testing

Try it now Try Soon Try Later

Video

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Better User Experience

Major push to index

Working across all platforms

Video / Play On Page

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Video / Play On Page 2

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Video / Transcripts

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Video XML Sitemaps / mRSS

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The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos

http://www.sitemaps.org/http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079http://video.search.yahoo.com/mrss

Semantic mark up / Microformats

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http://microformats.org/

Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163

User Generated Connect (UGC)

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HTML 5

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The structure could make search engine friendliness easier than ever.

The new section element, “article,” should simplify categorization of the content on blogs, news sites, forums, etc.

Embedded media elements will be easy to optimize.

Alternative descriptions, for legacy browser and accessibility, are included within those tags (not necessary to use a “noscript”).

http://www.seomoz.org/ugc/7-html-5-elements-that-will-make-seo-more-enjoyable

Yahoo! / Bing

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Testing!

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ABT

Don’t tell anyone

Don’t use your main site

Scale to your site

Takeaways

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Video is Good!

Have a test site! (Don’t tell anyone you have it.)

XML Sitemaps! – News / Video / Standard

Semantic mark up

HTML 5

UGC

Yahoo! / Bing

Thanks!

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Topher KohanSEO Coordinator:

CNNCNNMoneyCNN InternationaliReport

Email: Topher.Kohan@turner.comTwitter: TopherATLHost: Tech Torture with TopherFavorite Color: BlueFavorite Movie: Star WarsBeer Blogger