Sharethrough Lean Startup Journey

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Talk I gave at the Lean Startup Machine on 12.1.2012

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Sharethrough’s Lean Startup Journey

What is Sharethrough?

What is Sharethrough?

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What is Sharethrough?

What is Sharethrough?

What is Sharethrough?

What is Sharethrough?

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2008 2009 2010 2011 2012

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What is Sharethrough?

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Sharethrough’s Journey

30 60 90 120 240 360

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Time in Days

Proof via MVP’s

* Dates and Milestones are Illustrative

30 60 90 120 240 360

Sta

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p M

ile

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Time in Days

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

30 60 90 120 240 360

Sta

rtu

p M

ile

sto

ne

s

Time in Days

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

30 60 90 120 240 360

Sta

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p M

ile

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Time in Days

Close first round of fundraising!

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

30 60 90 120 240 360

Sta

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ile

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Time in Days

Close first round of fundraising!

So, now what??

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

30 60 90 120 240 360

Sta

rtu

p M

ile

sto

ne

s

Time in Days

Close first round of fundraising!

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

TechCrunch Launch!

30 60 90 120 240 360

Sta

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p M

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Time in Days

Close first round of fundraising!

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

TechCrunch Launch!

4 20 36 38 40

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Time in Months

Customer Discovery & Validation

* Dates and Milestones are Illustrative

4 20 36 38 40

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Time in Months

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

4 20 36 38 40

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Time in Months

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

Identify Archetypes

4 20 36 38 40

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Time in Months

Hire VP of Sales

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

Identify Archetypes

4 20 36 38 40

Sta

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Time in Months

Hire VP of Sales

How Do We Build a Sales Org?

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

Identify Archetypes

40 48 52 59

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Time in Months

Focus on Product Market Fit

* Dates and Milestones are Illustrative

40 48 52 59

Sta

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sto

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Time in Months

Focus on Product Market Fit

* Dates and Milestones are Illustrative

Repeatable Order& Delivery Mechanisms

40 48 52 59

Sta

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p M

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sto

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Time in Months

Focus on Product Market Fit

* Dates and Milestones are Illustrative

Repeatable Order& Delivery Mechanisms

Uptime & ScalePrimary Concerns

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Time in Months

Operationalize Product & Business

Focus on Product Market Fit

* Dates and Milestones are Illustrative

Repeatable Order& Delivery Mechanisms

Uptime & ScalePrimary Concerns

Sta

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p M

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Time

Sharethrough’s JourneySo Far

Sta

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Time

Proof via MVP’sCustomer

Discover & ValidationFocus on

Product Market Fit

* FYI - This is an over-simplification of Lean

Sharethrough’s JourneySo Far

Lean Startup concepts help codify the activities you do and gives everyone you are working with a shared language.

Robert Fan@rfanrob@sharethrough.com

Thanks!

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