Siemer Summit 2015: The Playbuzz Method for Audience Engagement

Fact Sheet

• Founded: 2012• Officially launched: December, 2013• Funding: $15.8MM• Investors: 83North, Carmel Ventures, TheTime, Rutledge

Vine Capital, Saban Capital Group, FirstTime Venture Capital, Oded Vardi

• Employees: 80 + (October 2015)

Offices across the globe

Tel Aviv

Hamburg

Singapore

LondonNew

York

Already in operationUp next

Digital Publishing: The Model Is Broken!

Mobile devices have changed consumption habits

43Users check their

smartphones

times a day

Users don’t read through entire articles(at least 78% of them)

Source: Slate, 2013

The Homepage is dying

Source: Atlantic, 2014

Today, everyone can be a publisher

2.4m tweets within

24 hours

Then

Now

Traditional business model is collapsing

198mpeople worldwide

use ad blockers

Sources: Google, 2014; Business Insider, 2015

$21.8bnworldwide revenue loss for publishers

56%of digital ads served

are never seen

The new publisher: masters of digital storytelling

They outperform traditional media

50m monthly visits

20m monthly

visits16mmonthly

visits

17m monthly

visits

Vice BuzzFeed Washington Post Boston Globe

$2500

$1500

$250$70

Their valuations easily surpass traditional publishers

Media Company Valuations($millions)

The new publishers’ DNA:Formats + Data + Ubiquitous distribution

How can the rest of the field catch-up?

The leading global user engagement

publisher PLATFORM

Playbuzz cracked the DNA of digital publishing & storytelling

VS.

A growing library of media formats

Gallery QuizTriviaPersonality QuizListFlip CardsRanked List

Countdown ListPoll

Open List

Photo Caption

Video

Soon

Soon

SoonSoon

Content authoring...

…that can be embedded on multiple websites

And promoted on the publishers’ site, feeds and mobile app…

…as well as their social channels

Playbuzz content is optimized based on proprietary analytics

Example: post-publishing item optimization to maximize share rates

I Will Survive

Happy You've Got The Love

Don't Stop Believin'

0

5

10

15

20

25

Average Share Rate: 12.5%

Post-publishing item optimization

I Will Survive

Happy You've Got The Love

Don't Stop Believin'

0

5

10

15

20

25

Average Share Rate: 18%

You’re Beautiful

The world’s leading publishers use Playbuzz to remain relevant

5,000+

publishers can’t

be wrong

A worldwide community of publishers and content creators

40,000+authors

10,000+items per month

200+countries/territories

40+languages

Maximizing impact through audience engagement and social sharing

Phenomenal engagement metrics

11%Share rate 94%

Completion rate4:30 minSessions

Off-the-charts engagement

Playbuzz’s per-item

engagement rates are three times higher

Source: Digiday

Playbuzz.com features the best items

And became a viral hit

Yahoo

BBC

Mail Online

The New York Times

The Guardian

NBC News

Fox News

BuzzFeed

The Huffington Post

Playbuzz

2,112,079

2,283,898

2,467,753

2,634,928

2,817,276

3,201,048

4,407,667

7,089,734

8,668,569

10,218,843

Most shared websites on Facebook (monthly)

Ranked among the most shared sites

onFacebook

Highest percentageof engagement

per item

Source: NewsWhip, January 2015

What Makes Playbuzz Different?

Playbuzz is like no other viral content website

Editorial staffUGC

vs.

Playbuzz is like no other content discovery platform

vs.

Content

recommendation

Content creation

Playbuzz is like no other social network

vs.

Social media networks Content optimized for

social media

Playbuzz is like no other digital publishing tool

vs.

Exclusive CMS

solutions

Formats embeddable

in any CMS

YouTube as a model

•Tools for creating and publishing content•A destination website and a platform for 3rd party embeds•Community, discovery and monetization•Optional monetization for 3rd party authors & publishers

Playbuzz is the best of all these worlds

Business Model

Inventory on publishers’ embeds of Playbuzz content

Ad units placed in heart of

engagement

Native campaigns

Press Quotes

“The Social Content Sensation Of The Year”

“In November [2014], Playbuzz surpassed the Huffington Post and BuzzFeed as the most-shared site on Facebook.”

“At a time when publishers and platforms can’t seem to swim in their own lanes, PlayBuzz is a notable exception.”

“One of the hottest digital properties, a site that has in just months built the kind of appeal others would be happy with in a decade…”

“Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching. That’s what Playbuzz did.”

“Meet Playbuzz, the Platform Leveling the Content-Creation Playing Field.”

Thank You!