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A Thriving New Digital Business The Developer Opportunity
with Barnes & Noble
2 2
The eReading Revolution is
Here
We Know
Readers
3
4
Barnes & Noble –
World’s Largest Bookstore
1,300+ Retail
Outlets in 50 States
2M+ Unique Titles Sold
Each Year 4
5
We Know
Digital
5
6
Newsstand eBooks Kids Picture
Books Apps
Most Advanced Digital Reading Platform
7
Market Opportunity is
Exploding
Tablet Market is 2.5x Larger, Year over Year
• Android grew 3.4x vs iOS grew 2.1x
Source: Engadget, 01/26/2012 from data by Strategy Analytics
http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/
Q4 ‘10 Q4 ‘11
Others Microsoft Android Apple iOS
8
Rave Reviews!
“Pure, instant tactile joy” Gizmodo, 11/17/11
“Great design and fast performance”
Fortune 2011
“Best e-ink reader.” CNET, 6/1/2011
“Readers’ Choice for eBook Readers”
PC Magazine 2011
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A Winning
Platform …more than 14% of voters said they would buy the NOOK from Barnes & Noble. Only 5.6% of voters said they would buy Amazon's Kindle Fire. - February 24th, 2012 ”
“
10
Social
Prolific
Voracious
Passionate
11
Hello I’m
1-2 Books Purchased
per Month
38 Years Old
Reading for me
is about pure
enjoyment, escaping
& feeling inspired
“ “ Technology
should be simple
It just has to
“work”
“ “
12
Let’s Talk about
“…apps are the company’s fastest-growing content area…entertainment, movies, games, kids.”
Barnes & Noble CEO, William Lynch, Feb 21, 2012
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Showing You the
Money Top-selling Apps grossing over
$100K within first 30
days and over $1M since launch
Apps Sales 4-10x over other app stores
“Working with the B&N Nook Developer Team has been a wonderful experience and amazing income opportunity.”
Darren Murtha, CEO - Murtha Design Inc.
“Sales have been very good compared to other stores. A lot of other stores we get buried in hundreds of thousands of apps, many of them poorly built.....”
Keith Pichelman, Co-founder and CEO, Concrete Software, Inc.
“The Nook and the BN store have been a huge blessing to our small indie studio. We have our games on all the major app stores, but the sales on the Nook account for around 50% of our total revenue. It would be tremendously difficult to keep making games if we didn't have the revenue from the BN sales.”
Brock Henderson, Partner – Elevate Entertainment
“We found a real business partner in Barnes & Noble….As a publisher, our partners get their apps noticed, sales exceed expectations and our customers are delighted.”
Brett Gough, CEO - Toy Studio
14
Curated High Quality App Experience
5-star Reviews Epicurious
“I love all the great recipes… this is the best app I have!!!.
Plants vs. Zombies “Keep up these new game releases. B&N you’re doing an awesome job.”
The Lorax “Very good book! I like the colors
and how interactive it is.”
Word With Friends “Great fun and play at your
own pace!”
Oregon Trail
“One of the best games on my nook.”
It’s a Small World
“This is so cute! Our grandchildren will absolutely love this.”
Pocket Express “All I could ask for at
my fingers tips!”
QuickOffice Pro
“Best app I’ve downloaded so far.”
15
Source: http://www.zdnet.com/blog/open-source/the-new-ipads-great-but-whats-wrong-
with-a-good-inexpensive-android-tablet/10544?tag=content%3bselector-blogs
Here’s what I use my tablets for: Reading e-books, watching Netflix and Hulu Plus videos; listening to music; playing some games; and lightweight Web browsing and writing. That’s it. Guess what? For my purposes, I use my Nook Tablet about nine times as often as I do my iPads.
Steven J. Vaughan-Nichols 2/24/12
“ “
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Types of Apps
Communications Productivity
Education Learning & Development Kids
Media Games Food and Wine
Shopping Health and Fitness Fashion Home and Garden Travel
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Types of Apps
Communications Productivity
Education Learning & Development Kids
Media Games Food and Wine
Shopping Health and Fitness Fashion Home and Garden Travel
18
Barnes & Noble is No.1 in Kids
38% of picture book market
37% of juvenile category
95% of US moms age 18-45 live within 15 minutes of a B&N
87K in-store events
We Are All about
Family and Kids
19
Deploy Your Apps Quickly with Our Tools and Resources
Benefits Market and Sell to
Millions of Customers
20
Our Doors are
Open to You Unmatched
Visibility and Exposure
21
App Video on In-store Signage
22
Cross-promotions can help app developers gain exposure in an extremely crowded app market. They can encourage Barnes & Noble customers to buy NOOK tablets and regularly return to the stores to receive bonuses inside apps or to buy goods related to the software.
”
“
23
Your App Here
24
Let’s Change the Future of Reading
Together Get Coding: https://nookdeveloper.com
Get Social: @NOOKDeveloper
@simon_a_walker
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