View
392
Download
2
Category
Preview:
Citation preview
ideato*
From brainstorming to Product Development
francesco fullone ff@ideato.it
@fullo / @ideato
the Brainstorming process
ideato*
meet entrepreneurs with a great
big idea
ideato*
uncover the processes needed to reach “the solution”, or
even better the “Unique Value Proposition”
ideato*
Invalidate the idea !
- with real users - with analytics - with interviews
ideato*
reduce the idea complexity
ideato*
removing the “waste” “drawing” its process
focusing on “Unique Value Prop.” splitting it in smaller “User Stories”
identify the “personas”
reduce the idea complexity
ideato*
http://www.flickr.com/photos/osterwalder/
!
gain creators
pain relievers
gains
pains
customer jobs
products & services
Value Proposition Canvas
ideato*
don’t use technology and don’t talk about technologies
ideato*
use, or produce, a business model canvas (or a lean canvas)
as a starting point
ideato*
identify the product owner and write
user stories/scenarios with him
ideato*
using paper prototypes sketch an
approximative interface, mapping all the user stories
!MVP
ideato*
simulate with paper prototypes the
application streams and map on them all the “personas” you
identified
!MVP
ideato*
Product MVP development
ideato*
test the MVP assumptions
ideato*
Don’t write code! be your code: concierge
ideato*
The concierge minimum viable product is inefficient at solving a problem !
but it’s not a long term solution for customers, it’s a short term solution to help you learn how to solve customer’s problems.
(if possible) test the paper prototype on
users
ideato*
then... build MVPs more than one if needed
ideato*
the planning process (re-iterate as your wish)
ideato*
use a kinda-SWOT analysis on Unique Value Proposition to prioritize user stories in the MVP building process
ideato*
UVP (s/o)
complexity (w/t)
12
3 4
Tech approach
ideato*
UVP (s/o)
complexity (w/t)
21
3 4
Biz approach
ideato*
to do doing done
kanban board
ideato*
agile/lean processes
ideato*
test the MVP assumptions
build MVPs more than one if
needed
brainstorming with PO
brainstorming tools
ideato*
whiteboard, pencil, paper & post-it
ideato*
Recommended