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Verve Social Media Boot CampSeptember 23, 2011
Friday, September 23, 2011
Making the business case for social media.... Responding to your (boss’) biggest objections
Friday, September 23, 2011
Objection #5These social media tools are just a fad. Why spend the time/money?
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http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
Friday, September 23, 2011
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People Creating: blogs
People Connecting: social networks
People Collaborating: wikis
People Reacting: forums, ratings and reviews
People Organizing Content: tags
Friday, September 23, 2011
Objection #4: Social media is
great for companies
trying to reach teens... but our
customers aren’t using it.
Friday, September 23, 2011
The average age of users on every
major social network... over 35.
Women outnumber men on nearly every social network and social media site.
Friday, September 23, 2011
The Marketing Funnel
Friday, September 23, 2011
The Marketing Funnel
Friday, September 23, 2011
Objection #3:People hide behind
social media as a tool to be mean,
rude and critical of our organization.
Friday, September 23, 2011
You’re right! And they are going to complain whether you are listening and responding or not.
Social Media is a Convergence of PR, Marketing and Customer Service
Friday, September 23, 2011
Friday, September 23, 2011
Objection #2: It takes too much time & staff expertise that we
just don’t have. Friday, September 23, 2011
get training, get help, dedicate resources and commit
Friday, September 23, 2011
What not to do: - Don’t hand your social media over to an intern - Don’t be afraid to try stuff out - Don’t jump in without trying it for yourself with personal accounts first.
Friday, September 23, 2011
Objection #1: You can’t measure social media, so how will we know if it’s worth the time/
money/effort/angst?
Friday, September 23, 2011
The Trinity of Measurement
InterestAttitudes
ActionFriday, September 23, 2011
Resources.
4: http://www.forrester.com/Groundswell/ladder.html, http://www.coneinc.com/content11825: http://www.forrester.com/Groundswell/ladder.html 6: http://www.forrester.com/Groundswell/profile_tool.html8: http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/ 11: http://www.twitter.com/amazinggoop 16: http://www.slideshare.net/kamichat/prove-it-tools-and-techniques-to-measure-the-effectiveness-of-social-media 20: http://www.techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/
Friday, September 23, 2011
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