Social Currency: how brands + publishers can create content of real value

How brands + publishers can create content of real value

Social Currency

@wallysabria

What makes content go

viral?

People need to

find it

@wallysabria

People need to

find itwatch it

@wallysabria

People need to

find itwatch itshare it

@wallysabria

Let’s focus on

sharing

It has to be more than just

relevant

@wallysabria

It has to be valuable

Content is

$ocialCurrency

It’s the exchange that creates

the value

@wallysabria

Basic human needs:

Need to belongNeed to be significant

@wallysabria

Feed those needs!

What does it help say about users’

personalitysense of humorlifestyleculture

@wallysabria

Give users the opportunity of

bragging rights

@wallysabria

Give users the opportunity of

bragging rights

I’m smart!

I’m generous!

I’m an expert!

I’m popular!

@wallysabria

@wallysabria

Content can also have

negative value

@wallysabria

How are you goingto make your content

valuable?

You’re very good looking!

Now follow me > @wallysabria