Ezechiel Ritchie - World Wide Web publishers versus social platforms: Where should brands invest...
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Ezechiel Ritchie | Head of Media Sales - Australia & New Zealand World Wide Web Publishers Versus Social Platforms: Where Should Brands Invest Over The Next 12 Months?
Ezechiel Ritchie - World Wide Web publishers versus social platforms: Where should brands invest over the next 12 months?
1. Ezechiel Ritchie | Head of Media Sales - Australia & New
Zealand World Wide Web Publishers Versus Social Platforms: Where
Should Brands Invest Over The Next 12 Months?
2. You Have Seen Us Before Delivering Billions of Moments of
Discovery on the Open Web
3. SLIDE | 3 You May like Cook and Enjoy. It Really Is That
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TheIndependent 7 Reasons Why Glasses Should be Bought Online
GlassesUSA Blue Apron delivers all the fresh ingredients you need
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two plans, with no commitment or no fees, so you can prepare
delicious, in- ventive meals at home. Wedo the menu planning and
shopping, and deliver recipes right to your door with all the
fresh, perfectly portioned ingredients you need to cook them. All
you have to do is cook and enjoy! You can skip any weeks delivery
in advance or cancel at any time. Links byTaboola Cook and Enjoy.
It Really Is That Simple -Watch BlueApron 7 Reasons Why Glasses
Should be BoughtOnline You May like Now also recommending video
content
4. High-impact video to drive awareness &
consideration
5. SLIDE | 5 How Brands Reach Customers DISCOVERY STATE OF
MIND
6. Canada Japan South Korea China Brazil USA Australia 5B UK
Germany France India Mexico 18B 10B 12B 25B 25B 20B 30B 1.8B 8B 78B
149B We Connect Businesses to Over 1 Billion People Worldwide.
Monthly Ad Impressions By Country
7. Taboola Reach is 72% of all Australians REACH PROPERTY 94%
Google Sites 72% Taboola 53% Outbrain 48% Facebook 20% LinkedIn
Comscore : desktop 09/2017
9. Video/Text Social Frequency Preferences Device Time Referral
Location Predictive Engine Utilizes State-of-the-Art Deep Learning
and Proprietary Data
10. Data for Performance, Made Simple Access 3rd-Party Data
Marketplace Discover audiences delivering best results for your
business Create new campaigns focusing on those audiences
11. SLIDE | 11 You May like Check Out What's New with the 2018
Honda Accord Honda The 20 Best Ski Resorts in Europe TheIndependent
7 Reasons Why Glasses Should be Bought Online GlassesUSA Blue Apron
delivers all the fresh ingredients you need to make delicious meals
in exactly the right proportions. We offer two plans, with no
commitment or no fees, so you can prepare delicious, in- ventive
meals at home. Wedo the menu planning and shopping, and deliver
recipes right to your door with all the fresh, perfectly portioned
ingredients you need to cook them. All you have to do is cook and
enjoy! You can skip any weeks delivery in advance or cancel at any
time. Links byTaboola
12. New Brands Getting Discovered
13. Audi Branded Video Premium publishers In-market car buyers
Cost-efficient Cost per View
14. Established Brands Use Discovery To Inspire Consumers
15. SLIDE | 15 You May like The Truth About Qantas Wi-Fi Qantas
The 20 Best Ski Resorts in Europe TheIndependent 7 Reasons Why
Glasses Should be Bought Online GlassesUSA Blue Apron delivers all
the fresh ingredients you need to make delicious meals in exactly
the right proportions. We offer two plans, with no commitment or no
fees, so you can prepare delicious, in- ventive meals at home. Wedo
the menu planning and shopping, and deliver recipes right to your
door with all the fresh, perfectly portioned ingredients you need
to cook them. All you have to do is cook and enjoy! You can skip
any weeks delivery in advance or cancel at any time. Links
byTaboola
16. Cook and Enjoy. It Really Is That Simple - Watch BlueApron
You May Like You May Like Cook and Enjoy. Start today. From $2.50 a
Meal BlueApron You May Like Drive Performance at Every Stage of the
Funnel
17. SLIDE | 17 Discovery enables conversions at every stage in
the funnel Awareness Decision Loyalty Consideration
18. The Customer at the Center of CPG Strategy is Online and
Taboola is the Global Gateway to the Open Web TABOOLAS DATA
19. Brand X buyers are highly interested in Finance, Health ,
Lifestyle and Food in Comparison to the population 0% 2% 4% 6% 8%
10% 12% 14% All IsraelCPG Clickers All Israel
20. Brand X Buyers Are Missing Sales Opportunities From 8 to
10pm Clicks on category in Israel during the day Clicks on Brand X
Campaigns during the day
21. Sponsored Content One card, many options Audience Exchange
Re circulation Article Video The Success of Social Feeds: the
Average Person Scrolls 50 Minutes Per Day
22. Next Generation of Below an Article Learning From Social
Media News Feed on Your Site Sponsore d Content Audience Exchange
Re circulation Native Video
23. THANK YOU Ezechiel Ritchie [email protected] 8/99
Elizabeth Street, Sydney, 2000 Tel : +61 481 438 097