Social Media 201

SOCIAL MEDIA 201AMERICAN EXPRESS

QuickTime™ and aGIF decompressor

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QuickTime™ and aGIF decompressor

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QuickTime™ and aGIF decompressor

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QuickTime™ and aGIF decompressor

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YOU DRIVE TODAY

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QuickTime™ and aGIF decompressor

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What do you have that’s

worth sharing?

The Landscape

•Multimedia

•Mobile

•New networks

Fast Adoption QuickTime™ and aGIF decompressor

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People Trust Their Friends

•Confidence in banner ads continues to decrease

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5 Tricks for Engagement

•Collaborate with high profile people as a springboard

•Influence what shows up 1st in search

•Quick Wit

•Ask (easy) questions

•1st comment

•Use Search Language & Google Trends

Cross Publishing

•Customize post to the network

•Stagger timing

Tools & Efficiency

(Click here for an invite)

(say hey here)

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Analytics & Optimization

5 Stats To Track

•Growth Rate

•Reach (Paid & Organic)

•Click Through Rate

•Engagement

•Advocacy Score (FB Talking About This)

Context For Your Stats

• This Month

• Last Month

• % Change

• Trailing Six Month Average

In Review

•Social media is about people

•It’s important to stay agile

•Engagement is key

•Cross publish effectively

•Get smarter with analytics

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are needed to see this picture.

QuickTime™ and aGIF decompressor

are needed to see this picture.

@LaurenProctor32

Lauren@LaurenProctor32.com

Q&A

Additional Resources

•Facebook Metrics - http://www.socialmediaexaminer.com/facebook-page-metrics/