Social Media and Accounting

Slideshare Link

What are we going to talk about?

• 5 Ways Technology is Changing Communication

• What is Social Media?• The Value of Conversation• 10 Ways to Use Social Media for

Business

225,46025-55 year old college

graduates within 10 miles of Indianapolis, IN

334,00045-64 within 10 miles of

Indianapolis, IN

600MUsers on Facebook

300,000New Twitter Accounts

Every Day

You can’t be consumers.You need to be producers.

2012

The Transition of Marketing

Communication

BiggestMisconception?

1. Engaging

Loyalty is not about them being loyal to you...

It is about listening for the content THEY want to...

hear, consume, and remember.

2. Increase Value of CustomerSpend

It is still about the numbers...

...but one-to-one direct response is equally

important

3.SharingContent

4. Recruiting

5. BuildingPresence

It is all about integration

Sharing

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

Widgets

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

6.CombiningForces

7.FacebooikAds

8.LeadGeneration

9.UsingLinkedIn

10.Tracking andMeasurement

Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website

Things to Remember

People are always better than logos.

If you want to change behaviors, you must

measure them.

Conflict gives value to ambition.

You can’t be consumers. You need to be producers.

Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: kyle@yourmindframe.com• Phone: 1-765-610-5965• Web: www.yourmindframe.com