Social Media in Nepal

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Social Media in Nepal presentation. Nepal is one of the fastest growing country in terms of Internet users. However, Social Media usage is limited to Facebook for most cases and YouTube (for viewing). Active adoption of other forms of social media such as Twitter and LinkedIn is mostly limited to a smaller tech population.

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SOCIAL MEDIARoshan Joshi

roshanjoshi.com.np

BACKGROUND

•Stick Story

SOCIAL MEDIA | Roshan Joshi | August 2012 |

BACKGROUND

• Six Degrees of Separation

SOCIAL MEDIA | Roshan Joshi | August 2012 |

INTRODUCTION

SOCIAL MEDIA | Roshan Joshi | August 2012 |

HISTORY ETC

• Digital contents and interactions on the Internet by people, for a larger network of people.

SOCIAL MEDIA | Roshan Joshi | August 2012 |

INTERNET & NEPAL

• Internet Users• 15 Lakhs+

•Mobile Users• 1 Crore+

•Mobile Internet Users• 40 Lakhs+

SOCIAL MEDIA | Roshan Joshi | August 2012 |

SOCIAL MEDIA USERS

• February 2012, 66% of online adults use social networking sites

• Staying in Touch with Friends and Families

SOCIAL MEDIA | Roshan Joshi | August 2012 |

SOCIAL MEDIA & YOUTH

• Hours Spent on• TV?• Radio?• Papers?

• Internet? (computers + mobile internet)

SOCIAL MEDIA | Roshan Joshi | August 2012 |

THE TOOLS

• Blogs• Facebook• Twitter• YouTube• LinkedIn• Google+• & More..

SOCIAL MEDIA | Roshan Joshi | August 2012 |

BLOGS

• Explore, Learn, Share

• Blogger• WordPress• Tumblr

SOCIAL MEDIA | Roshan Joshi | August 2012 |

BLOGS IN NEPAL

• MySansar

• LexLimbu

• AakarPost

• MeroReport

• Tips..

SOCIAL MEDIA | Roshan Joshi | August 2012 |

FACEBOOK

• 900 million+ users• China, India, Facebook

• Global

• Average friends: 130

९0 करो�ड

SOCIAL MEDIA | Roshan Joshi | August 2012 |

FACEBOOK IN NEPAL

• Users• Over 16 Lakh Users

• Age• Over 50% below 24• Over 80% below 34

• Gender• Over 65% male

(१६ लाख)

SOCIAL MEDIA | Roshan Joshi | August 2012 |

FACEBOOK EXAMPLES• Anuradha Koirala CNN Heroes through Facebook Votes

• Nepal Unites

• Book for Village

• Stop Monsanto in Nepal

• Highway Movie CrowdFunding (KickStarter)

• Kohl’s Campaign

SOCIAL MEDIA | Roshan Joshi | August 2012 |

YOUTUBE

• Upload & Watch Videos

SOCIAL MEDIA | Roshan Joshi | August 2012 |

YOUTUBE EXAMPLES

• STOP KONY

• Promise Tamang Phan

• Music Videos

SOCIAL MEDIA | Roshan Joshi | August 2012 |

TWITTER

• 140 character updates

• Real-time conversation

• It’s like chatting with everyone!

SOCIAL MEDIA | Roshan Joshi | August 2012 |

TWITTER IN NEPAL

• Over 15,000 in Nepal (many inactive)

• @iBloodNepal

• @tfcNepal

• Prabal Gurung

• Over 2000 mentions of “#Nepal” each day

SOCIAL MEDIA | Roshan Joshi | August 2012 |

LINKEDIN

• Professional Networking

• Can serve as a Resume

SOCIAL MEDIA | Roshan Joshi | August 2012 |

LINKEDIN IN NEPAL

• Nepal Development Forum

• Find groups suitable for you

SOCIAL MEDIA | Roshan Joshi | August 2012 |

MOBILE

• Internet on mobile

SOCIAL MEDIA | Roshan Joshi | August 2012 |

POSITIVES OF SOCIAL MEDIA

• For User• Be the Creator! Explore, Learn, Share, Network!

• For Business• Social media & e-marketing cheaper & effective

• For Society• Bringing People Together, Development, Power

SOCIAL MEDIA | Roshan Joshi | August 2012 |

NEGATIVES OF SOCIAL MEDIA• For User

• Time

• For Business• Poor Content without communication

• For Society• Bad Content (hate content, defamatory, violence)• Electronic Laws (Rs. 1 Lakh + 5 years)

SOCIAL MEDIA | Roshan Joshi | August 2012 |

IN THE END

• You become what you learn!

• Learn Good.• Share Good to the World.• Be Good!

SOCIAL MEDIA | Roshan Joshi | August 2012 |

THANK YOU!• Questions? Feedback?

• Find me online on Twitter @nepalsites

SOCIAL MEDIA | Roshan Joshi | August 2012 |

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