Social Media Marketing for Restaurants

Social Media:What Every Restaurateur Needs to Know

Karen@karenkefauver.com

with Karen Kefauver

www.karenkefauver.com

www.facebook.com/karen.kefauver.business

Contact Karen:

Saturday, May 11, 13

A word about my background...

Karen Kefauver•Social Media Consultant

• Sports/Travel Writer•www.karenkefauver.com

Agenda

• Social Media Overview

• Social Media Trends and Tools

• List of Best Practices

• Questions and Answers

Social Media Overview

Trend 1: Growth of SM

• Consider these statistics:

• Facebook: 1.06 billion users; 680 million mobile users; More than 50 million pages and 10 million apps.

• Twitter: 500 million total users, more than 200 million active users. On average, over 100 tweets happen by the second on Twitter.

• LinkedIn: 200 million users; Executives from all Fortune 500 companies are LinkedIn members, LinkedIn owns Slideshare, an online slide hosting service, http://www.slideshare.net.

Trend 2: New Tech

• New Technology and Products

http://www.google.com/glass/start/

Trend 3: Changing Devices

Trend 4: Video

• VIDEO

• More people watching videos.

• PROLIFERATION

• New social media sites continue to emerge and catch on.

Trends - Video

• New Technology and Products #2

Trend 5: Mobile

10Designed by Eric Bloom of Mobile MarCom

Trend 5: Mobile

11Designed by Eric Bloom of Mobile MarCom

Mobile Phone Search

• Can Social Media Marketing Really Help Me:

• Attract New Clients ?

• Maintain Loyalty with Current Customers?

• Boost my bottom line?

• Connect with your viewers: Today’s consumers want to connect with you. They want to know who you are and that you’re real.

• Then they want to actually communicate with you. Ask you questions and make comments, and they expect you to reply. Social Media makes all this happen and in real time.

• Viewers want consistency. They want to know you’re going to be there when they come to your social platform and you’ll have up to

date information, you’ll comment and reply…you’re there for them.

• ACTION: Create and post high value content on social media platforms to add value for your customer

• REWARD: Create credibility for you and your practice, gain customer trust and build profitable relationships.

• YES Boost Your Bottom Line!

• Set your goals

• Establish how social media fits into your marketing plan and advertising plan

• Who is going to do it? Get help!

• Measure and track results - looking at your goals

• Stay on top of social media developments/news

Social Media Overview • Biggest Players in Social Media Field in U.S.

• Facebook

• Twitter

• LinkedIn

• Pinterest

• YouTube (owned by Google)

• Google+ (owned by Google)

• Instagram

• Foursquare17

Social Media Overview • Location Based Networks

• 1. Google Places

• 2. Facebook Fan Page

• 3. Yelp

• 4. Yahoo! Local

• 5. Citysearch

• 6. Trip Advisor

• Google’s ‘Places for Business‘ enables business owners to list their business on Google so that it will show up in their search results, and in Google Maps and Google+ Local queries.

• For Restaurant Reviews

• 1. Yelp

• 2. Urban Spoon

• 3. Open Table

• Pinterest is an online pinboard

• If your content is picture-heavy (think food, fashion, movies), try it!

• Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.

Instagram

Google Plus

Website: Madison Bistro NYC

Facebook: Madison Bistro NYC

Twitter: Madison Bistro NYC

Google Plus: Madison Bistro NYC

4 Square: Madison Bistro NYC

You Tube: Madison Bistro NYC

Vimeo: Madison Bistro NYC

Trip Advisor: Madison Bistro NYC

LinkedIn: Restaurant News.com

Facebook: Mama Fu’s

Website: Nation’s Restaurant News

Website: Restaurant News.com

Groupon: Facebook

Groupon: Twitter

Social Media Overvie

Facebook: Tea Time

Facebook: The Sea

Facebook: Coupa Cafe

Buca di Beppo Website

Website: Buca di Beppo

Facebook: Buca di Beppo

Facebook/Pinterest: Buca di Beppo

Groupon

Facebook

• Most Popular Ways to Participate in Facebook are:

• Facebook PERSONAL profiles

• Facebook BUSINESS pages

• Facebook GROUPS

Facebook Best Practices

• Give people a reason to become fans

• A free trial, coupon or even specialized information. Run a Facebook contest - Everyone loves a chance to WIN!

• Facebook has many rules about contests or promotions :http://www.facebook.com/promotions_guidelines.php.

• Measure your Facebook marketing efforts as well as you can.

• Measure unique users, fans, conversions, clicks, activity, retention, loyalty and many other metrics.

• Use Facebook Insights and Google analytics and Google for Social

• Facebook Insights provides Facebook Page owners and admins with metrics around their content.

Photo Credit: Karen Kefauver

• What to AVOID!

• Lab42’s latest research, 73% of social media users “unliked” a brand if:

• 1) Brands posted too frequently2) The consumer stopped liking the brand3) A bad customer experience

Social Media Posts - Tip 10

4-Step Strategy

• Develop a plan

• Set expectations

• Optimize for lead generation

• Measure results

Tweetdeck

• QUESTION:

• What’s driving the continued growth of social media?

Hootsuite

Social Best Practices

• Promote your social media websites on the following places:

• Your website

• Your business cards

• Your storefront window

• Your front desk

• Print advertisements

• Email signature

• Newsletter, blog, other social media networks

Social Media Action Plan

• 1. Continued GROWTH of social media -

• Action: Choose best social networks for you, but don’t try to master them all

• 2. Expansion in Mobile, Tablets, Apps -

• Action: Develop a website that is optimized for viewing on Mobile and Tablets, review what apps you use

• 3. New Technology, Products and Features -

• Action: Find a resource or staff person or contractor to keep up to date on new developments

Social Media Action Plan• Set your social media goals

• Who is going to do it? Get help!

• Establish social media policy

• Select and sign up for social media services

• Track and measure the results

• Stay on top: Read social media industry news

Contact Karen

• Email: karen@karenkefauver.com

• Website: www.karenkefauver.com

• Social Media Blog: socialmediawithkaren.blogspot.com

• Twitter: twitter.com/KarenKefauver

• LinkedIn: www.linkedin.com/in/karenkefauver

• Facebook: www.facebook.com/karen.kefauver.business

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