Social Media Strategy & Goals

Social Media Strategy & Goals

david lee king | topeka & shawnee county public library | davidleeking.com

flickr.com/photos/7amanito/3039338366/

gottastart

#1

“There is noinstruction manual”

just start

just start

EdmontonSkokie

Topeka

startsmall

flickr.com/photos/jdhancock/3760104591/

start smart

flickr.com/photos/jakecaptive/3205277810/

#2

strategic planning & goals

your planswill change

flickr.com/photos/ramdac/373881476/

what goals?

flickr.com/photos/sockrotation/4039832775/

evil plans!develop some

flickr.com/photos/jonmcgovern/2698412919/

flickr.com/photos/loop_oh/5454534736/

set thedirection

flickr.com/photos/nicholas_t/2222229134/

big goal:connect with your patrons!

flickr.com/photos/sanjoselibrary/2800670513/

#3

define your audience

personas

flickr.com/photos/mdxinteractiondesign/2961879717/

go where people gather

flickr.com/photos/beavis/2425374221/

sustainit!

#4

who does the work?

flickr.com/photos/markjsebastian/1264424156/

let staff own it

flickr.com/photos/wolflawlibrary/3636067822/

the process3 ways

flickr.com/photos/cayusa/431036565/

the process3 ways

flickr.com/photos/cayusa/431036565/

the process3 ways

flickr.com/photos/cayusa/431036565/

the process3 ways

flickr.com/photos/cayusa/431036565/

flickr.com/photos/transkamp/54371294/