Social Media Trends & Best Practices 9/2012

Social Media Trendsand

Best PracticesSeptember 2012

Alan Rosenblatt, Ph.D.AlanRosenblatt@gmail.com

@DrDigipol1-703-282.7157

Social media trends• Holistic – no silos; cross-department integration

• Strategic – 1, 2, & 3 dimensional

• Visual – photos, info-graphics, videos

• Mobile– your audience consumes & produces content on-the-go

• Simultaneity– engagement embedded in content

• Sentiment– analyze audience reaction

Holistic

• Break down editorial department walls– Promoting content• Writers use Twitter to promote their articles• Brand channels promote articles directly & by RTing writers• Promotion on brand Facebook, Pinterest channels

– Interplay among channels• Writers talk to each other on Twitter about their stories• Brand channels share conversations among writers

Strategic  Level of

MeasurementDirection of

Communication 

Activity Message Control

1-D Strategy Information One-way Broadcasting Tight

2-D Strategy Action Two-way Transacting Tight or Relaxed

3-D+ Strategy Community Three-way+ Networking Chaotic

Visual

Visual

Mobile

Simultaneity

Sentiment

Twitter Lists

• Curate lists that give value to your readers– Staff list– Politicians– Community leaders– Influencers– Other resources

Recommend external reading

• Curate articles worth reading– Recommend the best articles from your

competitors– Critique the worst articles from your competitors– Make your website the first place people go to see

what is worth reading

Actionable news

• People don’t just consume news, they use it.• Let people take action on your stories– Share to social media– Share with other news outlets– Share with policy makers

• Don’t tell them what to say, but let them say what they want about your stories as they share them.

Social media events

• Town halls on Twitter and Facebook• Issue club meetings• Watch parties

Building your social media audience

• To follow or not to follow?• Engaging audience• Sharing audience comments

Measure impact

• Audience quality• Audience size• Audience engagement• Driving traffic to your website

Social Media Trendsand

Best PracticesSeptember 2012

Alan Rosenblatt, Ph.D.AlanRosenblatt@gmail.com

@DrDigipol1-703-282.7157