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Social Media Trendsand
Best PracticesSeptember 2012
Alan Rosenblatt, [email protected]
@DrDigipol1-703-282.7157
Social media trends• Holistic – no silos; cross-department integration
• Strategic – 1, 2, & 3 dimensional
• Visual – photos, info-graphics, videos
• Mobile– your audience consumes & produces content on-the-go
• Simultaneity– engagement embedded in content
• Sentiment– analyze audience reaction
Holistic
• Break down editorial department walls– Promoting content• Writers use Twitter to promote their articles• Brand channels promote articles directly & by RTing writers• Promotion on brand Facebook, Pinterest channels
– Interplay among channels• Writers talk to each other on Twitter about their stories• Brand channels share conversations among writers
Strategic Level of
MeasurementDirection of
Communication
Activity Message Control
1-D Strategy Information One-way Broadcasting Tight
2-D Strategy Action Two-way Transacting Tight or Relaxed
3-D+ Strategy Community Three-way+ Networking Chaotic
Visual
Visual
Mobile
Simultaneity
Sentiment
Twitter Lists
• Curate lists that give value to your readers– Staff list– Politicians– Community leaders– Influencers– Other resources
Recommend external reading
• Curate articles worth reading– Recommend the best articles from your
competitors– Critique the worst articles from your competitors– Make your website the first place people go to see
what is worth reading
Actionable news
• People don’t just consume news, they use it.• Let people take action on your stories– Share to social media– Share with other news outlets– Share with policy makers
• Don’t tell them what to say, but let them say what they want about your stories as they share them.
Social media events
• Town halls on Twitter and Facebook• Issue club meetings• Watch parties
Building your social media audience
• To follow or not to follow?• Engaging audience• Sharing audience comments
Measure impact
• Audience quality• Audience size• Audience engagement• Driving traffic to your website
Social Media Trendsand
Best PracticesSeptember 2012
Alan Rosenblatt, [email protected]
@DrDigipol1-703-282.7157
