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Great presentation given by Mark at Ticket Summit, a leading conference for ticket brokers. This also has a slide of the new Show Me feature, powered by ChoiceView and Radish Systems.If you are a ticket broker, you will want to see this presentation.
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Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
In 2011, the number of smartphones sold exceeded the number of PCs sold.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
In a few years, the number of mobile devices will DWARF the number of PCs
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
“It is not the strongest species that survive, not the most intelligent but the ones most responsive to change”
-Charles Darwin
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
“The Kodak problem is that it didnot move into the digital world well enough and fast enough.
Why?
Answer: The organization overflowed with complacency.
New technology has fierce competitors, low margins and cannibalizes your high margin core business. Kodak did not take decisive action to combat the inevitable changes.”
-http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall/
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Traditional Ticket Website Ranking Is Competitive
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Where do you fit in?
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
App vs. Traditional Website
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
The US is halfway through the “dumb-phone conversions cycle”
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Now, the smartphone demographic is young adults with money, but soon it will be everyone.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
And then there are tablets. Tablets alone should pass PC sales in 2-3 years.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Today, it’s a two-horse race – iOS and Android
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
So what do people do on mobile?
First, they do pretty much everything they do online…
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
They consume content….
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
They look at ads…
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
They listen to music, use Twitter and Facebook…
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
They shop…
“38% of U.S. consumers have used smartphones to buy products or services” –comScore, Dec. 2011
“Fandango sold 68,000 ticketsbetween 3 and 4 pm Pacifictime on the opening day ofThe Avengers through theirmobile ticket site andapplications” –tech crunch, May 2012
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Global Internet users will double over the next few years, and most will be mobile.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
“A retailers chance of converting mobile traffic into sales without a mobile sales tool is very low.”
-Mashable Dec, 2012
How do we solve this problem?
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
With a mobile optimized website and a mobile application.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
What is a mobile website?
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Great! You have a mobile site. Once you get someone to your mobile site, or your traditional
site, how are you going to get them to come back?
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Mobile applications, simply by the nature of their functionality, have extremely high retention rates.
Why?
Because just like the fax machine and email, they provide the desired information faster and easier.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Mobile applications can engage the customer with…
Reminders iTunes Search (iPhone only) Social Networking
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Mobile applications can bring customers back to the app with PUSH notifications.
Does Push Work?
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
When should you build a mobile presence?
Search algorithm changes affect website traffic, not applications!
2011 2012
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
How much of your traffic is mobile?
It’s a good idea to put analytics software on your site to see what type of traffic you have!
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Want even higher conversion rates?
Powered by
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
Increase conversions and up sell the customer.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
What will make your FREE app successful?If an app is free the user needs a reason to keep it.
1. The app needs to function correctly.2. Need multiple ways for users to interact with the app.3. Need ways the user can customize how they search.4. Need to re-engage the user through the application to
provide more value.
You would rather have 15,000 downloads and 5,000 active users than 50,000 downloads and 1,000 active users.
Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
MobileTicketApp.com1.888.206.6374 Ext 5
Mark@MobileTicketApp.com
“If your business is not mobile now, it will be someday soon – or you will lose market to those businesses that are.”
–Mashable.com
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