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This presentation was delivered to an audience of 500+ at the Engage 2010 conference in New Orleans, LA on Feb 2, 2010. The presentation was originally entitled "How to discover consumer intent through Social Media" but the "Window to your Soul" seemed to resonate much more powerfully.
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Scott Hoffman
Consumer Intent Through Social Media
Wednesday, January 27, 2010
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Wednesday, January 27, 2010
In 2009, more data was generated by individuals than in the entire history of mankind through 2008.
Andreas WeigendChief Scientist at Amazon
Wednesday, January 27, 2010
But which piece of data to follow?
Wednesday, January 27, 2010
Status update
Wednesday, January 27, 2010
Evolutionof updates
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Wednesday, January 27, 2010
monthly clicks from status update URLs.
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Wednesday, January 27, 2010
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Wednesday, January 27, 2010
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Wednesday, January 27, 2010
Status updates are personal
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Wednesday, January 27, 2010
and in real time
Wednesday, January 27, 2010
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Wednesday, January 27, 2010
Status updates tell about lifestyle
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Wednesday, January 27, 2010
Status updates are the window to our soul
scott@cliqology.comTwitter: @cliqology
Wednesday, January 27, 2010
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