Stop Overthinking your DAM Brand - Just Do it!

IO Integrations RoadShow - November 12, 2014

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

establish the core objective of your DAM

system.

pinpoint the challenge:

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

tailor the experience towards your audience, making them want to

stay a while.

customize the user experience:

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

credit: rohdesign.com

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

prioritize your requirements:

determine your needs & move with urgency. Realize that this is an

ever evolving organism & it doesn’t need to be

perfect.

create a phased approach:

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

take a survey of how it’s being perceived and make the proper adjustments to

address the evolving business needs.

evaluate the results:

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.