Streetmarc Presentation

Blogs and Facebook and Twitter

Oh My!October 21, 2009

1Wednesday, October 21, 2009

To Begin With...

2Wednesday, October 21, 2009

It’s Not About Technology...

3Wednesday, October 21, 2009

...but Technology Makes it Happen

4Wednesday, October 21, 2009

The Internet has lowered the barrier to participation

for people, companies, organizations, anyone.

5Wednesday, October 21, 2009

It’s Never Been Cheaper

• http://www.howmanypeopleareinspacerightnow.com/

• http://istwitterdown.com/

• http://cakewrecks.blogspot.com/

• http://www.peopleofwalmart.com/

6Wednesday, October 21, 2009

7Wednesday, October 21, 2009

8Wednesday, October 21, 2009

Benefits of Social Media• Cost-effective

• Quick

• Viral

• Feedback

• Credibility/Thought Leadership

• Community/Halo Effect

• SEO

• Constant Marketing

9Wednesday, October 21, 2009

What to do?

• Start listening

• Connections, not content

• Be conversationalists

• Stop chasing ‘the next big thing’

• Stop thinking in terms of mass audiences

10Wednesday, October 21, 2009

Be Human

11Wednesday, October 21, 2009

Social Media is People12Wednesday, October 21, 2009

13Wednesday, October 21, 2009

Social Media is Free...

14Wednesday, October 21, 2009

...but It’s Not Cheap

15Wednesday, October 21, 2009

There is no marketfor messages

16Wednesday, October 21, 2009

Things To Do Right Now

• Protect Your Brand

• Be Wherever Your Customers Are

• Remember It’s About Conversation, Don’t Shout and Don’t Forget To Listen

17Wednesday, October 21, 2009

Let’s Get To Work

18Wednesday, October 21, 2009

Building Blogs

• Hosted or Not

• Wordpress, Blogger, TypePad

19Wednesday, October 21, 2009

Social Networking

• Facebook, MySpace

• Know your audience and where they are

• Integrate Facebook into your site and vice versa with Facebook Connect

• Tools like ShareThis

20Wednesday, October 21, 2009

Social Sharing

• ShareThis, digg, Delicious, Stumble Upon, etc.

• Social Shopping

• Users share recommendations

• SlideShare for business

• The birth of tags

21Wednesday, October 21, 2009

Google SideWiki22Wednesday, October 21, 2009

News Sharing23Wednesday, October 21, 2009

Microblogging

• Twitter - 140 characters or less

• Tumblr

24Wednesday, October 21, 2009

Mobile Services

• Mobile Applications for blogging, Facebook, etc.

• Location Aware Services

• Geo-tagging

25Wednesday, October 21, 2009

Other Things To Consider

• Wikipedia

• Video Sharing

• Photo Sharing

• Ning

• BlogTalkRadio

26Wednesday, October 21, 2009

Case Studies

• Friday’s on Facebook

• Skittles

• Ford

• The Amp App FAIL

27Wednesday, October 21, 2009

TGI Fridays28Wednesday, October 21, 2009

‘Friend’ Woody and get a free burger

29Wednesday, October 21, 2009

Free Burger!30Wednesday, October 21, 2009

Skittles Web Interface31Wednesday, October 21, 2009

Ford

• http://www.slideshare.net/scottmonty

32Wednesday, October 21, 2009

AMP FAIL!

• http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=327620139&mt=8

33Wednesday, October 21, 2009

#badcitibank

• http://twitter.com/search?q=%23badcitibank

34Wednesday, October 21, 2009

Let’s Discuss35Wednesday, October 21, 2009

Twitter

36Wednesday, October 21, 2009

Give Visitors Something 37Wednesday, October 21, 2009

Some Links

• http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-examples/

• http://www.marketingbeginsathome.com

• http://www.web-strategist.com

• http://www.communityguy.com

• http://www.gapingvoid.com

38Wednesday, October 21, 2009