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Whether we are talking about sales or training, it is 2-way street that involves listening and partnership and ultimately, persuasion.
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Persuasion is a PROCESS for Persuasion is a PROCESS for
leading others to a SHARED leading others to a SHARED
solution and desired action.solution and desired action.
1. State your position, clearly, with conviction.
2. Present your supporting data, arguments and facts.
3. Structure your “deals” and move on to conclusions, closure.
2
The amygdala initiates The amygdala initiates
emotional responses.emotional responses.
3
4
Your partner’s needs
Appeal
to
emotional thinking
Activate your partner’s self-
guidance system
A call to action
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